nyfw

How Twitter Trolls Took Over Fashion Week

A designer projected an unfiltered stream of tweets about the show on a giant screen on the runway. What could go wrong? posted on

Frazer Harrison / Getty Images

A red-orange dress from the Rebecca Minkoff Fall 2013 fashion show during Mercedes-Benz Fashion Week.

Rebecca Minkoff’s 2013 Fall/Winter collection is full of gorgeous clothes with vivid colors and bold prints. The runway show yesterday at New York Fashion Week had a giant screen that showed a livestream of tweets using hashtag #RMFall. The idea was for fashion lovers watching a livestream of the show online to interact with the live show.

But when you run an unfiltered livestream of the internet on a 30-foot screen, you never know what you’re going to get.

While the crowd was taking its seats, I tweeted about the screen and the hashtag. This tipped off a group of Twitter pranksters who are loosely known as “Weird Twitter.” They’re the guys behind other Twitter pranks like sending Pitbull to Alaska, making the singer from Smash Mouth eat 24 eggs, taking over a Republican printer, fake killing Scott Baio, and causing a false panic over stolen bicycles by trolling the official hashtag of a Tornoto TED conference.

Once Weird Twitter knew they could get any tweet up on a giant screen that would be shown to fancy fashion-show attendees, including celebrities Nicky Hilton, Ashlee Simpson, Coco Rocha, and Shenae Grimes, they went for it, filling the screen with joke tweets.

The tweets below all showed up on the giant jumbotron. Luckily, the screen was only playing tweets while people took their seats, and it turned off once the actual show started.

Most people seemed oblivious, which may be the most damning assessment of the attempt to integrate social media into live events: If no one notices when mayhem is happening on the screen, they’re probably not paying attention when it’s all going as planned, either.

3. This happened:

A scatalogical photo of a unwell pig, a Weird Twitter meme, flashed onto the screen.

#RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall I AM TRAPPED IN AN IMPOSSIBLY HUGE PAIR OF JEANS BACKSTAGE AT RMFALL EVENT PLEASE ASSIS T ME IN GETTING OUT OF THE JEANS

#RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall SCREAM IF YOU LOVE ANIME

I love to eat turds #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

some exciting new diapers on display in the #RMFALL" target="_blank">http://twitter.com/search?q=%23RMFALL">#RMFALL showcase

#rmfall" target="_blank">http://twitter.com/search?q=%23rmfall">#rmfall What goes with crocs LOL

I named my basenji Hitler. "Here, Hitler! Hitler, no! Stop that. Always on the rug with you, Hitler! I'm gonna put you down, Hitler" #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

"It's always so embarrassing when I'm trying to have a dinner party and little Hitler just sits there just licking his anus." #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

I got kicked out of SCAD because my senior project was 142 oil paintings of Danzig having sex with a pterodactyl without its consent #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

HITLER TOOK AWAY THE GUNS DON'T LET OBAMA TAKE AWAY OUR GUNS I LOVE FASHION AND MAKE UP I PUT IT ON MY PEEPEE #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

9/11 Was Actually Fucking Cool As Hell And I Hope it Happens Again #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

Thank you @RebeccaMinkoff" target="_blank">http://twitter.com/RebeccaMinkoff">@RebeccaMinkoff for the fantastic offerings this year. The police are towing cars outside #nyfw2013" target="_blank">http://twitter.com/search?q=%23nyfw2013">#nyfw2013 #RMFALL" target="_blank">http://twitter.com/search?q=%23RMFALL">#RMFALL #MBFW2013" target="_blank">http://twitter.com/search?q=%23MBFW2013">#MBFW2013

At some point we all must face death alone. #RMFALL" target="_blank">http://twitter.com/search?q=%23RMFALL">#RMFALL

#RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall if you're sliding into first and you feel something burst: diarrhea

#RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall when you're riding in a Chevy and you feel something heavy: diarrhea

#RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall when you're living in a shed and you something something red: diarrhea

Check under your seats. Everyone gets a free dildo! #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

#RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall hey models look at my picture over here and tell me if i’m cute

Checking out all the hot new footwear styles at fashion week! #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall pic.twitter.com/WfW16Y0O" target="_blank">http://t.co/WfW16Y0O">pic.twitter.com/WfW16Y0O

#RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall Fashion? Fo’sho! We’re going all out with the hottest new pog and slammer styles for 2013. Get fashion-crazy with FashionPogs!

these pants-covered-with-stuffed-animals are EVERYWHERE, and i love it! #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

#RMFALL" target="_blank">http://twitter.com/search?q=%23RMFALL">#RMFALL DUKE NUKEM FOREVER DUKE NUKEM FOREVER DUKE NUKEM FOREVER DUKE NUKEM FOREVER DUKE NUKEM FOREVER DUKE NUKEM FOREVER DUKE NUKEM FOREVER

hey everyone at #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall what is your horny level?

(Asking for someone’s “horny level” is a Weird Twitter meme)

Why no dogs at the #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall fashion show? Pretty messed up.

Weedlord Bonerhitler, please pick up the white courtesy phone #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

take a shit in my pussy #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

#RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall GOD AND GUNS MADE AMERICA GREAT KEEP YOU'RE POWDER DRY WAKE UP AMERICA NOT MY POTUS #TCOT" target="_blank">http://twitter.com/search?q=%23TCOT">#TCOT #TEAPARTY" target="_blank">http://twitter.com/search?q=%23TEAPARTY">#TEAPARTY #NOTRACIST" target="_blank">http://twitter.com/search?q=%23NOTRACIST">#NOTRACIST #GOP" target="_blank">http://twitter.com/search?q=%23GOP">#GOP #GOBACKTOKENYA" target="_blank">http://twitter.com/search?q=%23GOBACKTOKENYA">#GOBACKTOKENYA

H͈̻̝̠̜̼̫ͭͪ͞E͚͕͇̒ͧ͂ͣ̓̒̋̃L̨͔̩͍̹̯͓͎̍̑͐ͬ͊ͨͅP̴̝͚̯̻͕̬̣͂͂ͯ ̔̒҉̴̘̱̺̦̼̮M̫͛ͩ̌ͫ͒̏̀͘͘͠E̥̲̱̜̙̳̳̦̬ͭ̀͝͡ #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

*Oprah voice* "You get a Dildo! and YOU get a Dildo! I LOVE DILDOS!" #RMFALL" target="_blank">http://twitter.com/search?q=%23RMFALL">#RMFALL

Rebecca do you make clothes for a fat man with two penis's (penis are normal shape, aranged in standered 2 penis's pattern) #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

REBECCA MINKOFF: NOTORIOUS BIKE THIEF #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

Sandy Hook was a hoax. #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

Manti Te'o's girlfriend is actually Kony #Kony2013" target="_blank">http://twitter.com/search?q=%23Kony2013">#Kony2013 #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

Sure, I'll eat ass. I love eating ass #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

Hitler did nothing wrong #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

Attention All Attendees: They Are Confiscating Bikes Out Front!! Please Go Check To Make Sure Yours Is Still There!! #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

Can someone who knows about penis sores DM? I can provide pics. #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

#RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall ass and boobs and balls and sexual toys etc

live in a pit, die in a pit #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

i pushed a poop out so hard that it made my back crack #RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall

#RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall Piss Holocaust

#RMFall" target="_blank">http://twitter.com/search?q=%23RMFall">#RMFall new Staind album dropping this spring

Eventually, the added tweets caused #RMFall to become a U.S. trending topic, which led to a whole slew of spam tweets from accounts that target any trending topic. The pornography on the screen is from one of those spam accounts:

Frazer Harrison / Getty Images

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