1. When the ALS Ice Bucket Challenge went viral, Hyderabad-based journalist Manju Latha Kalanidhi came up with an “Indian version for Indian needs”: the Rice Bucket Challenge
“Desi challenge for Desi needs. Cook or buy one bucket of rice/biryani and feed the needy. Tag #RiceBucketChallenge and challenge your friends,” reads the Facebook page.
3. The trend began catching on quickly. The Facebook page, which was created on August 24, gained 4,000 likes on its first day itself.
Don’t forget to tag your photo with #RiceBucketChallenge if you participate!