Not a fan of the ‘narcissism disguised as humility’ in the last one. Such a common practice today to talk about oneself in whatever manner possible, and in this case cleverly using second person narrative to throw people off the scent. Kudos to the copywriter for finding a way to make him/herself look cute. It takes a certain kind of self-centeredness to insert yourself into the campaign of a paying client, and have them BUY it!




