10 Brilliant Ads That Are All Just Words

If the writing is clever enough, you don't need anything else.

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Via Switzerland.

Just a great, great campaign for a life insurance company, especially when you consider how dry and boring the ads usually are in this category.

It won all the awards last year.

NOTE: I purposely didn't include the famous Economist ads because I posted about them last year.
Click here if you to see some of those ads (scroll down).