Buzz·Posted on Mar 18, 201310 Brilliant Ads That Are All Just WordsIf the writing is clever enough, you don't need anything else.by copyranterBuzzFeed StaffFacebookPinterestTwitterMailLink 1. Great idea.Via Israel. 2. Two more executions are overkill.But you might as well produce them, the cost is next to nothing. 3. Via Switzerland.Just a great, great campaign for a life insurance company, especially when you consider how dry and boring the ads usually are in this category.It won all the awards last year. 4. 5. 6. Heh. 7. Via Turkey. Tivibu is a TiVo-type product.The least clever of the three campaigns, but still simple and effective. 8. 9. My favorite of the three. 10. Via Sweden.This is a dream ad for a copywriter, to write an anti-ad.Bravo to Papercut, a Stockholm pop culture shop. NOTE: I purposely didn't include the famous Economist ads because I posted about them last year.Click here if you to see some of those ads (scroll down).