Buzz·Posted on 27 Aug 201514 Male Celebrities Totally Rocking Joey's "Ichiban" Lipstick For MenThis should definitely be a thing.by Alex FinnisBuzzFeed Staff, UKLinkFacebookPinterestTwitterMail Remember in Friends, when Joey got an acting gig advertising "Ichiban" – a Japanese brand of lipstick for men? Sadly, the trend never caught on – but these male celebs prove that maybe now, the time is finally right. 1. Ryan Gosling Stephen Lovekin / Getty / Alex Finnis / BuzzFeed Stephen Lovekin / Getty / Alex Finnis / BuzzFeed ← Slide → Stephen Lovekin / Getty / Alex Finnis / BuzzFeed 2. Drake Jason Merritt / Getty / Alex Finnis / BuzzFeed Jason Merritt / Getty / Alex Finnis / BuzzFeed ← Slide → Jason Merritt / Getty / Alex Finnis / BuzzFeed 3. Zayn Malik Kevin Winter / Getty / Alex Finnis / BuzzFeed Kevin Winter / Getty / Alex Finnis / BuzzFeed ← Slide → Kevin Winter / Getty / Alex Finnis / BuzzFeed 4. Chris Pratt Dimitrios Kambouris / Getty / Alex Finnis / BuzzFeed Dimitrios Kambouris / Getty / Alex Finnis / BuzzFeed ← Slide → Dimitrios Kambouris / Getty / Alex Finnis / BuzzFeed 5. Jared Leto Kevin Winter / Getty / Alex Finnis / BuzzFeed Kevin Winter / Getty / Alex Finnis / BuzzFeed ← Slide → Kevin Winter / Getty / Alex Finnis / BuzzFeed 6. Kanye West Chelsea Lauren / Getty / Alex Finnis / BuzzFeed Chelsea Lauren / Getty / Alex Finnis / BuzzFeed ← Slide → Chelsea Lauren / Getty / Alex Finnis / BuzzFeed 7. Kit Harington Rob Kim / Getty / Alex Finnis / BuzzFeed Rob Kim / Getty / Alex Finnis / BuzzFeed ← Slide → Rob Kim / Getty / Alex Finnis / BuzzFeed 8. Benedict Cumberbatch Frederick M Brown / Getty / Alex Finnis / BuzzFeed Frederick M Brown / Getty / Alex Finnis / BuzzFeed ← Slide → Frederick M Brown / Getty / Alex Finnis / BuzzFeed 9. David Beckham Dave Kotinsky / Getty / Alex Finnis / BuzzFeed Dave Kotinsky / Getty / Alex Finnis / BuzzFeed ← Slide → Dave Kotinsky / Getty / Alex Finnis / BuzzFeed 10. Jay Z Paul Zimmerman / Getty / Alex Finnis / BuzzFeed Paul Zimmerman / Getty / Alex Finnis / BuzzFeed ← Slide → Paul Zimmerman / Getty / Alex Finnis / BuzzFeed 11. Harry Styles Stephen Lovekin / Getty / Alex Finnis / BuzzFeed Stephen Lovekin / Getty / Alex Finnis / BuzzFeed ← Slide → Stephen Lovekin / Getty / Alex Finnis / BuzzFeed 12. Paul Rudd Larry Busacca / Getty / Alex Finnis / BuzzFeed Larry Busacca / Getty / Alex Finnis / BuzzFeed ← Slide → Larry Busacca / Getty / Alex Finnis / BuzzFeed 13. Matthew Perry Imeh Akpanudosen / Getty / Alex Finnis / BuzzFeed Imeh Akpanudosen / Getty / Alex Finnis / BuzzFeed ← Slide → Imeh Akpanudosen / Getty / Alex Finnis / BuzzFeed 14. David Schwimmer Andrew H Walker / Getty / Alex Finnis / BuzzFeed Andrew H Walker / Getty / Alex Finnis / BuzzFeed ← Slide → Andrew H Walker / Getty / Alex Finnis / BuzzFeed