Burger King's Vegan Whopper Is Not An April Fools Day Joke
This veggie burger is not a joke. I repeat, this is not a joke!
Today (April Fools, of all days) Burger King announced that they'll be testing a plant-based version of their ever-popular Whopper.
In fact, starting today they're serving the Impossible Whopper in 59 Burger King restaurants in the St. Louis area.
For the launch, Burger King released a video of their regular customers unknowingly trying the plant-based burger patties, not their regular meat-based one.
How did this come to be? Burger King partnered with Impossible Foods, a plant-based food company with the goal of "making meat better" through science.
Given the information presented above, it was kinda confusing, actually: was this exciting news for real or just another April Fools Day prank?
Well it turns out, it's real. First, I reached out to Burger King and they confirmed to BuzzFeed that it is not, in fact, a prank.
And second... people are actually buying the burger in St. Louis already!
And it looks a lot like a regular Whopper!
As I'm sure you'd expect — and as with any vegan stories on the internet — there are mixed reactions to the news. Some people are really excited:
While others are pointing out that despite the Impossible Burger's plant-based ingredients, it still may not technically be vegan.
A pro-tip to all vegans and lactose-intolerant folks: while the Impossible patty is vegan, your order comes with standard mayo that is not vegan.
It's also worth noting that this isn't the first vegan burger at a nationwide fast food chain.
For their part, Impossible Foods' mission is to "drastically reduce humanity’s destructive impact on the global environment by completely replacing the use of animals as a food production technology."
So regardless if you're vegan or not, care about the earth or not, or just want to try Burger King's latest offering — the Impossible Whopper is here for now.
But it's up to the people of St. Louis now to see if it'll continue! (Come on St. Louis, don't let me down!)