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Small Channels On YouTube Are Blaming Logan Paul For Being Demonetized‬

"Demonetizing small channels... that'll show Logan Paul."

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The news was posted on YouTube's Creator blog by Neal Mohan, the chief product officer, and Robert Kyncl, the chief business officer.

Mohan said in the post: "On February 20th, 2018 ... channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube. When they reach 1,000 subs and 4,000 watch hours they will be automatically re-evaluated under strict criteria to ensure they comply with our policies."

He went on: "New channels will need to apply, and their application will be evaluated when they hit these milestones."

Many YouTubers with small channels are not happy about the news.

What Youtube is doing is not fair but it's their platform and they can do what they want with it. They obviously do… https://t.co/Vvl2j4Na2b

Some people are annoyed and find it hypocritical that Logan Paul made money from his videos in Japan despite the controversy over his showing a dead body.

ah yes....demonetizing small channels.....that'll show logan paul....

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On Thursday 11 January, YouTube removed Paul as a preferred ad partner.

So, because I only have 800 subscribers, I can't monetize my videos? What's with that, @YouTube ? I'm 200 away from… https://t.co/aWlWkgqB9N

*Logan Paul messes up* *YouTube punishes the small creators" -YouTube logic 2018 #SmallYouTuberArmy


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Matt Wisniewski, 33, from Denver, Colorado, has been making YouTube videos for several years now. He has over 600 subscribers and said he's "pissed" about the news. He made a video yesterday addressing it.

View this video on YouTube

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Speaking to BuzzFeed News, he said: "The new regulations are not fair to small channels."

Wisniewski, who works as tech support for a local law firm, fears that YouTube will not promote his videos because he doesn't meet the threshold. "When I got the news I felt like all the work I have put into my channel was for nothing. I don't make money from YouTube, but at least they saw me as working to make content for their platform," he said.

He posted his first ever YouTube video 10 years ago, but three years ago he started taking it seriously. Wisniewski's channel focuses on movie reviews and superheroes.

"I am not making regular money on YouTube," he said. "I have not made enough ad revenue to get a check yet. I love YouTube — I watch it all the time; it's one of my main sources of entertainment. I can always find something new to watch or an interesting point of view."

He added: "I think it's unfair that Logan Paul hasn't been demonetized for his actions, which are against YouTube's rules and regulations."

Afia Kufuor is a 19-year-old student from London. She told BuzzFeed News that when she heard about the new regulations she was "shocked".

View this video on YouTube

youtube.com

Kufuor said she loves creating YouTube videos and was well on her way to making her first pay cheque from her content. "But now with the new regulations that have been announced, I fear that if I don't meet the criteria of 4,000 hours of watch time and 1,000 subscribers by February 20 all that I have built up will be wiped clean," she said.

"I think it is unfair that YouTube has made this change to the criteria to be able to monetise videos," she said. "There has not been much explanation as to why this decision has been made and it affects a large proportion of up-an- coming YouTubers."

Kufuor said: "Scrolling through Twitter after the announcement I came across many tweets from people whose livelihood will now be affected. There is definitely panic in the air amongst the YouTube community."

Many people were sharing their channels under the hashtag #SmallYouTuberArmy to try to reach the threshold.

I know a lot of people are doing this, but drop your channel links below and let’s all make some new friends! #SmallYouTuberArmy


My YouTube channel. I'm still playing around with what type of content to create, but I've been having a lot fun wi… https://t.co/Dczw03xi2V

Smh this is Uber sus. Now youtube is really tryna push for some consistency 😭😭 y’all help me get to 1000 subs befo… https://t.co/0gHvgQspuW


Good Morning! Please RT and subscribe to my #YouTube channel. It is in risk with the new partner rules and only mee… https://t.co/kqYttkIVX2

YouTube declined to give BuzzFeed News a statement that went beyond its blog post.

Victoria Sanusi is a reporter for BuzzFeed News and is based in London.

Contact Victoria Sanusi at victoria.sanusi@buzzfeed.com.

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