Around this time of year, British people reeeealllly look forward to the John Lewis Christmas advert to help get them into the festive spirit.
View this video on YouTube
Of course, it's also that time of year when people start mistakenly tweeting a man called John Lewis from Blacksburg, Virginia, whose Twitter handle is @johnlewis.
@johnlewis @johnlewisretail @lovelondresuk @VisitBritainES It's that time again! You're SO good natured about it 👏🏼
But he might be getting some irate tweets in his timeline this time around, because some people feel a bit let down by the retailer's latest effort.
Here it is, our 2016 Christmas ad. Introducing #BusterTheBoxer > https://t.co/GjCdP6avFl
The advert shows various animals, including foxes, badgers and hedgehogs, having the time of their lives bouncing on a trampoline as a dog called "Buster the Boxer" watches on longingly because he's locked inside the house. Bless him.
But when Christmas Day arrives at the end of the advert, Buster finally gets let out into the garden and can be seen getting his chance for some trampoline action. Yippie!
But the advert hasn't struck a chord with viewers.
COME ON, let's be honest...this year's #JohnLewis advert is pretty boring and instantly forgettable 💤 #bustertheboxer #JohnLewisAdvert
Hey @johnlewis you ok hun?
The John Lewis Christmas advert is shit this year IM SO UPSET
Even "Larry the Cat" has opinions about the advert.
#JohnLewis - The reality...
After it was announced that Donald Trump will be the next US president, some people were hoping the advert would be just the thing to cheer them up.
First Brexit, then Trump, surely things get any worse. Oh wait, they have. The #JohnLewis advert this year is shit. #Heartbroken
Some are annoyed the advert doesn't have enough of a "Christmassy" vibe to it.
hmmmm john lewis ad was disappointingly un christmassy and low key
What on earth is going on? There's badgers and foxes and squirrels and all sorts jumping on a trampoline. Hardly Christmassy 🙄 #JohnLewis
Some people were upset because they weren't moved to tears.
The John Lewis advert this year didn't make me cry, not impressed
Generally, people dislike this advert with a great deal of passion.
I'm gonna say it... Im not a fan of the John Lewis advert. 🙄
One person described the advert as "shockingly shit!" and compared it to previous ones like The Bear & The Hare.
The new John Lewis advert is shockingly shit! The best one will always be the bear and the hare one
So disappointed in the John Lewis advert this year
A lot of people said they were "underwhelmed".
Slightly underwhelmed by the John Lewis advert 😐
And longed for the days of "Monty the Penguin", John Lewis's 2014 advert.
But there are loads of people on Facebook, where it's already been viewed more than 6 million times, who are loving it.
And are calling its release "perfect timing".
Some appreciate the fact the advert includes a black family.
And said their kids are obsessed with it.
It has even inspired people to share pictures of their dogs.
❤️ ❤️ ❤️ ❤️ ❤️
Some people casually pointed out that The Simpsons predicted the advert...
SHIT! The Simpsons predicted the John Lewis ad!
And even came up with their own suggestions. 👀
#JohnLewis ad is what we all need right now