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People Mocked This Puma Top Because It Looks Like A Sainsbury's Uniform And Sainsbury's Came Back Swinging

Sainsbury's but fashion.

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So in December lots of people noticed that this Puma jacket being sold on Asos looked pretty identical to the ~iconic~ staff uniform at Sainsbury's.

It wasn't long until people who actually work for Sainsbury's decided to do a helpful side-by-side to illustrate the point.

#Sainsburys #Puma #Asos @sainsburys @PUMA @ASOS 😂😂😂🤣🤣🤣

#Fashion

Then, almost out of nowhere, Sainsbury's came out swinging to win the internet on Thursday. It tweeted what looked like an Asos fashion shoot in response to the viral meme and added this cheeky caption:

No need to spend £70, work with us and get the original burgundy fleece for free 😜 https://t.co/MKvcgbK65o

Let's be honest, the shot was straight 🔥. And a Sainsbury’s spokesperson confirmed to BuzzFeed News that the models are in fact Sainsbury's staff. 🔥 🔥

The spokesperson said: "We love our uniforms and it’s great to see other people like them too."

People are loving the response.

And called it "the best thing ever".

It got the ultimate compliment:

Twitter

Asos had to admit defeat because, c'mon, there was a clear winner.

Twitter

Big brands doing PR on Twitter but make it banter. 😜

BuzzFeed News has reached out to Puma.

  1. What jumper is more of a "look"?

    Correct
    Incorrect
    Sainsbury's
    Via Sainsbury's
    Sainsbury's
    Via Sainsbury's
    Correct
    Incorrect
    Puma
    Via Puma
    Puma
    Via Puma
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What jumper is more of a "look"?
  1. Sainsbury's
     
    vote votes
    Sainsbury's
  2. Puma
     
    vote votes
    Puma

Victoria Sanusi is a reporter for BuzzFeed News and is based in London.

Contact Victoria Sanusi at victoria.sanusi@buzzfeed.com.

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