Personalised Film With F1 Stars Hamilton & Button

STEP INSIDE THE CIRCUIT. Check out this highly personalised immersive video experience as it transports the viewer into the body of an F1 racing driver. Using Facebook Connect it personalises the film using photos from user’s Facebook account, text to speech technology and video reflections that use the user’s computer web cam. The experience supports The Drive of a Lifetime global competition that will see 20 global winners fly to Silverstone in October for 3 days of training and the opportunity to drive the Vodafone McLaren Mercedes F1 car around the world famous circuit. http://apps.facebook.com/stepinsidedrive/

Facebook: stepinsidedrive