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Saks Fifth Avenue 3D Light Display, 2012 Holiday Season

Creative innovation network, iris Worldwide, created Saks Fifth Avenue's annual holiday light show, which turns the facade of the luxury department store into a traffic-stopping festive 3D spectacle. The program was developed using state-of-the-art imaging technology to create a vivid projection that maps the holiday story onto the building.

UrgentGenius 7 years ago

Top 21 Entries For #UrgentGenius Weekender 2

The Top 20 entries in the Urgent Genius Weekender by views/likes/retweets. Rough estimate. Not every team submitted all the stats we were looking for so we did our best to find all the relevant numbers and add them up. If the credits for your submission are incorrect or you would like your Twitter added please email us on urgent.genius@gmail.com and we will add them. Well done everybody!

UrgentGenius 7 years ago

Pat Butcher Dedication Rap

The Eastenders Christmas special episodes are always explosive and last years was no exception. The show bidded farewell to one of it’s oldest cast members, Pat Butcher. After 25 years of dedicated service to the square she passed away peacefully surrounded by loved ones on New Years Eve. Rapper Jester Jacobs has decided to release this timely hip hop eulogy to celebrate and remember her life, from beginning to end. Clocking in at almost 8 minutes in length, we think it does the job well. With Eastenders being one of the most iconic BBC programmes, hopefully even non rap fans may identify with the content. The Huffington Post have already picked up on it.

UrgentGenius 8 years ago

Heineken Social Tree

For 2011's festive celebrations, Heineken has created what could possibly be the world's most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a visual showcase on the actual tree at Clarke Quay from 17 -- 26 December. At 11 metres tall with 48 LCD screens, it promises to be Singapore's most spectacular festive landmark ever.

UrgentGenius 8 years ago

Urgent Genius Interview David Meerman Scott

Our very own Turbo-Hawking interviews David Meerman Scott, social media genius behind the book 'Newsjacking', discussing the new rules of real-time marketing and self-promotion online.

UrgentGenius 8 years ago

SXSW 2012: The Real-time Panels We Want to See in Real Life

Life is more fun in real-time. This might seem a tautology, but you’d be surprised how many SXSW hopefuls talks do little more than review recent history, while others speculate on some far-off tech future. We want real-time demonstrations and chaotic fun. We want a panel talk that can practice what it preaches. Our tips for this years Panel Picker include live battles between man and computer, interactive demonstrations WITH LASERS, crowdsourcing experiments and collaborative app-building. There's even the odd meta-Panel, attempting to tweet and trend it’s way into influence. Give them your vote and you won’t just get to watch: you’ll be part of the talk as well.

UrgentGenius 8 years ago

Personalised Film With F1 Stars Hamilton & Button

STEP INSIDE THE CIRCUIT. Check out this highly personalised immersive video experience as it transports the viewer into the body of an F1 racing driver. Using Facebook Connect it personalises the film using photos from user’s Facebook account, text to speech technology and video reflections that use the user’s computer web cam. The experience supports The Drive of a Lifetime global competition that will see 20 global winners fly to Silverstone in October for 3 days of training and the opportunity to drive the Vodafone McLaren Mercedes F1 car around the world famous circuit. http://apps.facebook.com/stepinsidedrive/

UrgentGenius 8 years ago

Too Soon?

I know. I know. If it makes it any better I've donated to the relief effort.

UrgentGenius 8 years ago

Visualizing Wifi Networks With Light Painting

This project explores the invisible terrain of WiFi networks in urban spaces by light painting signal strength in long-exposure photographs. A four-metre long measuring rod with 80 points of light reveals cross-sections through WiFi networks using a photographic technique called light-painting

UrgentGenius 8 years ago