This clip of St. Louis news anchor April Simpson being referred to as "the Hamburglar" on air went viral last week, partly due to comedian Kevin Hart sharing it on Facebook.
The quip inspired a few memes passed around on social media, which the station's website also posted.
The station, seeking to keep the viral momentum going, had someone dressed as The Hamburglar "surprise" Simpson on air Monday.
To make things even more awkward, they threw hamburgers at her.
They physically threw hamburgers at her.
Fox 2 sure thought it was funny.
A local McDonald's even got in on the act.
But to many on social media, the gag seemed harassing, inappropriate, and disrespectful.
Simpson seems to be taking it all in stride, retweeting comments about the stunt and sharing the memes on her Instagram page.