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    Web Officially Dead: Sources

    The web is now part of a delivery system. Compelling self-measuring APPs, MAPPs and SAPPs are completely changing the conversion landscape.

    technologyleaders
    by technologyleaders

    Community Contributor

    San Francisco—In early March, 2012, the venerable Web Analytics Association changed its name to the Digital Analytics Association. Announced at the San Francisco eMetrics conference by none other than analytics ubermensch Jim Sterne, the name change confirmed rumors the web is officially dead. After a period of lying in-state in Switzerland, services will take place at the old headquarters of Uunet, an ancient provider of bandwidth now remembered only by a weathered stelae in suburban northern Virginia.

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    The future of digital marketing: SAPPs and MAPPs are giving savvy companies an edge on conversion and loyalty.

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