Technology Leaders provides web analytics and web site user-tracking expertise to leading organizations throughout North America and the world. The firm specializes in providing both business and technical skills to serve the complex digital marketing needs of its customers.
Compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start on that process, look for these three signs.
In everything, there are always people involved, and people are far more complex than the algorithms we have yet created. Success in "acting upon actionability" depends heavily on understanding not just the process, but the element of humanity wound tightly into all our communications.
A basic guide, by web analytics consulting company Technology Leaders, to the technology that drives measurement and insight into marketers' digital assets. The video describes the two ways currently in use to gather and parse web analytics data that with careful configuration, can result in clear, accurate, actionable digital marketing insight.
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