We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    33 Products That’ll Leave Your Hair So Luscious, People Will Be Asking For Your Secret

    And we're not gonna tell you that you have to reveal your secret...

    1. A vegan and cruelty-free anti-frizz Briogeo leave-in conditioner spray formulated with argan, coconut, and rosehip oil to hydrate hair as it smooths and detangles. Not only does this lock out humidity but it also protects hair against breakage and free radicals (thanks vitamin E!).

    Promising review: "I live in the very humid, very hot south and my hair is usually a frizzy mess. This stuff is a miracle worker! I’ve now used it for three weeks and no frizz. I’ve been outside in the rain, humidity, pool, you name it, and my hair stays smooth and frizz-free. Only product I’ve found that keeps the frizz away." —Kaye

    Get it from Amazon for $25.

    2. And an argan oil hair mask because it'll help heal and hydrate damaged hair. This sulfate- and paraben-free treatment will help wash away excess oils and dirt and restore your hair's shine. Get salon-quality hair in as little as five minutes!

    image of reviewer's hand holding up a container of the hair mask
    a reviewer with long, straight, shiny, and non-frizzy hair

    Promising review: "This is a lifesaver for my dry, damaged hair! After just one use, it transformed my tresses into silky, smooth locks. It feels like a spa treatment but in the comfort of my own home! If your hair needs a pick-me-up, this is the product to go for. Totally a fan and will keep using it!" —Begum

    Get it from Amazon for $12.95.

    3. A rotating ceramic hair curler — just insert a section of your hair into the curler's chamber and let it work its magic! Getting the perfect ringlet just got easier.

    Promising review: "I have really coarse, thick curly hair that never wants to take a curl. This worked so well and the curls last most of the night even without hairspray. It is so easy to use and pretty quick. My arms didn’t get tired and my hands didn't get burned. Absolutely love." —Krystin brooks

    Get it from Amazon for $65+ (available in five colors).

    4. Or a no-heat hair curler for perfectly loose curls, spirals, twist outs, or waves. This absorbent and smooth curler is made from cotton poplin so your hair stays soft and dries more quickly.

    Reviewer with 3B/3C hair wrapped around the octocurl, which is wrapped around their head
    The same reviewer showing their beautifully defined curls the next day

    Promising review: "I absolutely loved my Octocurl. It is hands down the best way to get heatless curls. I have tried all of the new trendy heatless curlers I’ve seen on TikTok and none of them worked (flat curls that didn’t hold, not easy to sleep in, hard to put on.) I had lost all hope on achieving heatless curls. The Octocurl gave me good voluminous curls that lasted all day, and it was very easy and comfortable to sleep in. It was easy to put on and wrap my hair in, unlike the other heatless curl methods. I get so many compliments when I use the Octocurl on my hair. It’s an absolute must-have! If you’re thinking about buying one, I HIGHLY recommend! I also recommend the cotton fabric opposed to the satin. The cotton holds the hair in place all night." —james gramlich

    Get it from Amazon for $27.99+ (available in a variety of sizes and styles).

    5. A detangling Denman curly hair brush whose staggered rows of round-ended nylon pins will help you define your curls and smooth your hair. If you're looking for knot-free, ribbon-like curls, this might just be the brush for you.

    a reviewer with shiny, tight ribbon-like curls
    image of reviewer with blonde, ribbon-like curls

    Promising review: "It truly is a nice, perfectly sized, lightweight hair brush for detangling mini-fro, short, tightly coiled natural hair!!! It glides through my curls with ease, whether my hair is wet or completely dry. Depending on the desired style, it can also be used to create various (short) hair styles and/or perform a variety of techniques!! THANK YOU!!" —DLTolliver

    Get it from Amazon for $15.33+ (available in three sizes and seven colors/patterns).

    6. A curly hair children's leave-in detangling conditioner made with jojoba oil, vitamin B5, and plum seed oil so you wash day for your little one is waaaay easier.

    image of reviewer's child with healthy looking coily hair
    image of another reviewer's child with healthy looking curly hair

    Promising review: "This has been a lifesaver for thick, somewhat fine, curly hair that tangles and elicits the screams of a banshee when brushed with a wet brush and any other detangling product or oil. We've tried at least six different ones, including making our own with coconut oil/grapeseed oil/conditioner, which just resulted in oily tangles. This spray is now on our subscriptions and all our kids ask for me to use it." —happyshopper

    Get it from Amazon for $8.63.

    7. A splurgeworthy reparative K18 leave-in hair mask with biotech-powered peptides if you need help with damage caused by bleach, color, or heat.

    image of a reviewer with shiny, straight, dark hair
    another reviewer with a blonde streak and shiny, shoulder-length straight hair

    Promising review: "I used it today for the first time and I already see and feel a difference! I have very coarse, dry, frizzy hair and my hair was so much smoother after just blow-drying." —Kimberly D.

    Get it from Amazon for $29+ (available in two sizes).

    8. Or a revitalizing hair protein treatment for conditioning and repairing dry, damaged, and over-processed hair. TBH I'm already obsessed with your hair evolution!

    GIF of reviewer shaking their long, shiny hair
    before image of a reviewer with dry damaged and frizzy hair and after image of the same reviewer with smooth and shiny hair

    Promising review: "My hair had been feeling dry and damaged from heat styling and coloring, and I was desperate for a solution. This product came highly recommended, and it did not disappoint. After just a few uses, I noticed a remarkable difference in the texture and overall health of my hair. What I love most about this product is that it doesn't weigh down my hair or leave it feeling greasy. Instead, it adds just the right amount of moisture and strength to make my locks look their best. I've also noticed that my hair breakage has significantly reduced since I started using this treatment. It's like a protective shield for my hair! Overall, this has become a holy grail product in my haircare routine. If you're looking to revive and rejuvenate your hair, I highly recommend giving it a try. You won't be disappointed!" —Dana Robertson

    Get it from Amazon for $9.80.

    9. A bottle of dandruff shampoo made with ketoconazole to relieve and control flaking, scaling, and itching caused by dandruff. Clean and clear scalps for all!

    before reviewer image of hair and scalp covered in dandruff
    after reviewer image of no dandruff on scalp

    Promising review: "I have had chronic dandruff since I was a child. I've tried lots and lots of over-the-counter products and they'd all seem to work for a few days, but it would never completely clear up and the product would eventually quit working altogether. Sometime over the years, I just gave up. I figured nothing could help and I never felt like making time to see a specialist doctor. After an extremely uncomfortable flare-up prompted me to see if there were any new products, I found Nizoral. After the first use, I was impressed. The dandruff was drastically reduced and my head had completely stopped itching. I've been using this product as directed for about three weeks now and I do NOT have dandruff or any itching at all. The shampoo smells nice too." —Melissa S. Heigl

    Get it from Amazon for $15.88.

    10. A weightless hair-strengthening Olaplex bonding oil — dull and damaged hair never stood a chance! Get an unimaginable shine, softness, and vibrancy, plus heat protection and frizz control in this styling oil!

    Promising review: "I have dyed, fried, bleached, and anything else you can think of to my hair. After using cheap products, I finally decided to splurge. This product has really reconstructed my hair. It is really small and costly but honestly it repaired a lot of the damage, and I feel and see a huge difference in the quality of my hair." —Dario

    Get it from Amazon for $30.

    11. A volumizing hair powder if your hair's been falling flat as of late. Just spray your roots for hair lifted up to the heavens!

    Reviewer's hair after using the light hair powder
    Reviewer wearing and holding the dark hair powder

    Promising review: "Holy grail! Finally found a volumizing product that works better than anything else! I have fine hair and my hair doesn’t hold volume for long. This is seriously the best product and I have tried so many." —Erin

    Get it from Amazon for $27 (available in two styles).

    12. A mattifying dry shampoo powder whose benzene-free formula is designed to absorb excess sweat, oil, and dirt without leaving behind a white cast.

    before image of reviewer with frizzy, dirty hair
    after image of reviewer with clean and smooth hair

    Promising review: "I have tried IGK, Living Proof, Not Your Mother's, Amika, and so many others but THIS LASTS THE LONGEST! I am impressed by this product. Don't listen to the haters because I have severely fine and oily hair and this product allows me to last for one week without washing and it gives me volume without the toxicity of spray dry shampoo." —473X

    Get it from Amazon for $16.

    13. A hair-strengthening Mielle rosemary mint scalp and hair oil you can use every day or as a treatment to help prevent damage and treat split ends. This blend of over 30 essential oils and nutrients is here to soothe sensitive skin and provide a shine passersby will be jealous of.

    four side by side before and after images of a reviewer's edges growing back in
    two side by side before and after images of another reviewer's edges growing back

    Promising review: "I recently lost my edges due to low iron and braiding. I wanted to try something to grow my hair back. Within two months I noticed a change in my edges. My hairline is fuller. This is a MUST-buy. My edges were very thin and braiding them made it worse. But using this changed my hairline life." —Missy

    Get it from Amazon for $9.97.

    14. A Color Wow anti-frizz spray that'll combat humidity by repelling moisture. Just blow-dry to activate!

    image of a reviewer with perfectly straight hair with no frizz
    a reviewer with shiny curls

    Promising review: "This stuff is legit amazing. Mississippi heat down here real feel is 111 most days. My hair usually starts to looks frizzy and sorta funky wavy in some spots as soon as I leave the house due to the ridiculous humidity we have here. I am so impressed. Some how it gave my usually flat-to-my-head hair some volume as well. All I did was shampoo, conditioner, towel dry, and then blow-dry with tension like the back of the bottle says." —ChrisandLeslie

    Get it from Amazon for $28.

    15. A sulfate- and paraben-free Ouidad heat and humidity gel because it'll help seal your strands and define your curls while locking out humidity so you don't have to deal with frizz. Feel free to air-dry your hair after applying this lightweight gel!

    reviewers hair after using the Ouidad gel
    another reviewer's long curly frizz-free hair

    Promising review: "I live in an area of the country that is very humid and hot during the summer. I always struggled to get my curl pattern to stay and to not become a frizzy mess during the summer months. I finally stumbled upon this product and instantly fell in love. My curl pattern returned instantly and the anti-frizz factor was incredible. It is now my holy grail product in the summer. It can be used alone or I layer a hard hold gel, like Aussie Instant Freeze, over it for more days without a refresh. It also seems to hold up well for most other months as well, until the humidity drops too low and the glycerin in it doesn't do well." —hodagkins

    Get it from Amazon for $26+ (available in two sizes).

    16. A Revlon hot air brush for drying, styling, AND adding volume to your hair in one fell swoop! With this oval brush, you can say goodbye to tangles and frizz.

    image of reviewer with wet, wavy hair
    image of the same reviewer with dry, straight hair

    Have coilier hair? This paddle brush might work better for you!

    Promising reviews: "I've had my eye on a Dyson Airwrap, but given the cost, I figured I'd try this while I save up. This thing is fantastic. I have waist length hair that's naturally straight, but gets frizzy when damp. I've had salon blowouts that have left my hair looking great, but I simply can't manage a round brush without it getting tangled in my hair. This device has been a game changer. It works best if you air dry for a while before you use it, then use it to finish your style. My hair miraculously doesn't get snarled in it, and it leaves my hair looking like I've had it professionally styled. I love it, and I'm no longer interested in blowing $500 on a Dyson. Highly recommend!" —Ilsa

    Get it from Amazon for $33.19+ (available in two styles and three colors).

    17. A non-greasy hair wax stick to slick back any flyaways or style your edges. And its vegan and cruelty-free formula contains castor oil, which hydrates and smooths.

    reviewer holding up the hair wax stick
    reviewer with a slicked back bun after using the hair wax stick

    Promising review: "Thought this would be an inferior product for the price. I’ve always used Bed Head, but this time, when I saw what Bed Head cost, I took a gamble on this wax stick. Guess what?! It works the same as the expensive Bed Head. So save your money and enjoy this affordable, great product." —AJ Carrelli

    Get it from Amazon for $7.99 (available in multipacks).

    18. Or a black castor edge control that'll give you a slick and sleek look. This is also great twisting/braiding gel if you're looking to get perfect parts every time.

    BUT please don't feel any pressure to lay your edges unless you way want to! Check out, "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    Promising review: "I love love love this product. It's sticky, it keeps really tight curls down to keep the parts straight, and it didn't turn white after it dried. I will definitely be re-ordering this again." —xiomara

    Get it from Amazon for $6.88.

    19. An eight-second L'Oreal lamellar rinse-out treatment for shinier, healthier, and silkier hair in, well, eight seconds. Its amino acid-rich formula specifically targets damaged areas and smooths them out.

    A reviewer with defined coily hair
    another reviewer with shiny, straight blonde hair

    Use this two to three times per week after shampooing your hair, and remember not to use it on your scalp. This treatment is just for the length of your hair.

    Promising review: "I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

    Get it from Amazon for $9.87.

    20. A medium intensity conditioner bar if your hair is dry, damaged, and frizzy. It's formulated with microalgae-derived triolein to help boost smoothness and shine as well as strengthen the internal hair structure of your hair. 

    before and after images of a model with frizzy dull hair that becomes shiny and smooth
    Goodful

    Get it from our Goodful shop for $28.

    21. A long-lasting and lightweight heat protectant spray to help keep flyaways away and frizz at bay when you straighten and curl your hair. It also conditions your hair as it seals in shine!

    Promising review: "I have highly processed and damaged hair and this product is a game-changer. I use it every time I style my hair whether I straighten it or not and it gives it a healthy polished look that lasts for days! The price is right for the product as well. I have tried so many products at all different price points and this is hands down my favorite!!!" —Lee

    Get it from Amazon for $4.85.

    22. A lightweight rose water curl refresher perfect for perkin' up your curls or coils post-workout. No matter the occasion, this sulfate- and paraben-free formula will help liven up your hair's natural texture. Just spray and scrunch!

    TGIN is a Black woman-owned small business making haircare products specifically for Black women.

    Promising review: "This is the PERFECT product for my hair. After I blow-dry, I spray it on and scrunch. It gives my hair back its wave and it lasts until the next shampoo. It's light, and not sticky or gummy. It has a lovely scent that isn't cloying. This is my favorite hair product of all time, and I really mean that." —Lou

    Get it from TGIN on Amazon for $9.99.

    23. A hair-repairing serum formulated with argan oil, vitamin E, and aloe vera that'll not only help control frizz but also detangle, condition, moisturize, and leave your hair with a shiny glow. This is quite the overachieving serum!

    image of reviewer with long healthy-looking and shiny hair
    image of reviewer with healthy and shiny curls

    Promising review: "I have very thick hair that has had a lot of coloring done the past 10 years. I put this stuff on after I get out of the shower. It works really well with taming frizz, and it keeps my hair really soft as well. I have defiantly seen a positive change in my hair since I started using it. It really helps my hair looks soft and silky when I style it. Would recommend to use for thick, damaged hair and to tame frizz." —Cristina C.

    Get it from Amazon for $11.99.

    24. A vegan rice water shampoo bar if you're looking for something that'll be kind to your curls *and* the planet. This sulfate- and paraben-free shampoo can also help prevent the splitting of dry and color-treated hair. 

    image of reviewer with shiny, bouncy curls
    another reviewer with shiny, shoulder-length straight blonde hair

    Promising review: "I ditched my liquid shampoo and switched to this. In a few washings my hair is healthier and my natural curls returned. My hair is shiny and I lost the frizz." —Irma Gonzalez

    Get it from Amazon for $13.99.

    25. A bottle of Fanola purple shampoo to help brighten your hair without spending $$$ on a trip to the salon. It tones down pesky brassy hues so your hair's color is more even.

    Just don't use it for more than three minutes (once a week), because then your hair will turn lavender (unless you're into that, which some reviewers are!!!).

    Promising review: "This purple shampoo is the absolute best at what it does! Gives me the icy look I want! Takes all the yellow away! I recommend it highly to all blondes!" —Melissa R.

    For more info, check out our Fanola No Yellow deep dive.

    Get it from Amazon for $9.99+ (available in three sizes).

    26. A non-greasy 10-in-1 leave-in spray that conditions, detangles, and protects against heat. Basically it's a miracle in a bottle. If you're on the lookout for something to help prevent breakage that'll also leave you with a healthy-looking sheen, this is the hair treatment for you.

    before and after images of a model with frizzy hair that becomes frizz-free and shiny
    @maneclubnyc / Via www.instagram.com

    Mane Club is a small haircare business making cruelty-free and vegan products.

    BuzzFeed editor Elizabeth Lilly loves this spray:

    "I have a very thick head of naturally curly hair and have put it through just about everything, including all kinds of hot tools, at-home dye kits, the gamut of shampoo and conditioner types, basically every dry shampoo and hair oil in existence, and just about anything else to try for a story for you dear readers. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. Basically, a lot of stuff ends up in the trash or pawned off on my (grateful) friends when it isn't a fit for me. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! Here, I have freshly blow-dried hair with just this post-shower using this Amika blow-dryer brush. This brush is fantastic on its own but this spray-on treatment has more or less doubled this brush's effectiveness. My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days. 'Tis time for me to unload a bunch of hair products I now no longer need to my friends." 

    Get it from Mane Club on Amazon for $9.95.

    27. A coconut oil-rich leave-in cream you can let air dry for perfectly smooth and hydrated curls!

    Reviewer showing results of using OGX air-dry cream
    Reviewer after using OGX air-dry cream

    Promising review: "I'm so grateful that I found this product. My hair is wavy and frizzy. Every once in a great while my waves resemble curls but the frizz is always there. I've only used this product one time so far and I never want to be without it. I put some on after towel drying (no brushing) my hair, and my waves actually resembled curls! It wasn't instant so I was skeptical but after about 15 minutes I caught a glimpse of my hair in the mirror and I was amazed. It looked styled. I slept on it and it still looked great in the morning!!!" —mich0610

    Get it from Amazon for $7.94.

    28. A curly hair John Frieda air dry styling foam if you're afraid of introducing heat to your hair just to get the perfect ringlet. This smooth and non-sticky foam will help grant your wish while also creating a barrier around each curl so they stay in perfect shape.

    reviewer pulling on curly ringlet
    reviewer with short soft-looking wavy hair

    Promising review: “This stuff is great. My hair is a mix of waves, curls, and straight pieces, which is why I typically blow-dry. I have tried a gajillion different kinds of 'air-dry' products and have yet to find something I like...until now. This gave me an overall look of nice, frizz-free waves without the crunchy feel that most products tend to leave behind once your hair dries.” —Cheryl 

    Get it from Amazon for $9.58.

    29. A plant-based whipped leave-in conditioner to hydrate dry, damaged hair with moisturizing coconut oil. This conditioner also offers heat protection and frizz control.

    A reviewer with long, defined and shiny curls
    another reviewer with shiny wavy shoulder length

    Promising review: "This is an excellent product, especially if you have dry, processed, damaged, or coarse hair. I use it right after I towel dry my hair, just a drop like a dime or nickel size. It makes my hair super manageable and tangle-free, plus it smells good with a very light, clean scent. I hope it is never discontinued. Love, love, love it!!" —ACG

    Get it from Amazon for $9.39.

    30. A delightfully scented foaming mousse formulated with coconut and shea oils that'll help to hydrate hair, define curls, and combat frizz. It's also a great mousse to use atop natural protective styles like knotless braids.

    a reviewer with shiny, loose curls
    another reviewer with short, shiny, coils

    Promising review: "Possibly better than Deva Curl foam mousse, and I can buy six of these for the price of one Deva Curl. This stuff is awesome. I have type 2c curly hair, that, without mass product, gets like Krusty the Clown frizzy. I've loosely been following curly girl routines, sulfate/paraben/yada-yada free shampoo and conditioner, curly girl microfiber towel, satin pillowcase, the whole nine yards. I usually have to put serum, mousse, and sometimes hairspray in it to make it look decent, but then it's all crunchy. I used this stuff on my damp hair, and let it air dry, and my hair looked so nice, and it was soft too, not crunchy. I actually had some nice curls form. So if you're at the end of your rope with your unruly hair, give this stuff a try, and if it doesn't work for you, it was only $4, not $24." —MrsT 111111

    Get it from Amazon for $3.98.

    31. A frizz-taming moisturizing cream with vitamins E and B5 and sunflower seed extract so your dull and dry hair gets the nutrient-rich hydration it deserves. Get smooth locks with this vegan and cruelty-free formula!

    a reviewer with healthy wavy blonde hair
    a reviewer of color with slight waves in their long dark shiny hair

    Promising review: “I love all the R+Co products I've tried in the past but this one is by far my favorite. I have ultra wavy/frizzy color-treated hair, and I swim. Managing it is usually a bear, but with this balm I can easily air-dry after the pool without looking electrocuted. It smells nice, isn't at all heavy or sticky, and my normally dry hair gets softer the longer I wear it. The only con is it is a bit pricey for someone like me who applies more often, but honestly considering the pile of failed balms I have in the closet, it's worth every penny to have a product I actually use to the last drop.” —JGwiz 

    Get it from Amazon for $18+ (available in three sizes).

    32. A coconut oil and shea butter leave-in conditioner spray because it'll help restore moisture to dry hair while also detangling it. It'll even help reduce frizz and split ends!

    Promising review: "If you like the smell of coconut you will adore this product. It sprayed onto the hair pretty well. One pump covered a lot. It made my hair less frizzy and way softer (normally my hair feels like hay; I have extremely thick, fizzy, very curly, and very long hair). This product did away with the hay-like texture and made my hair a lot smoother. I think it may even be better than It's a 10 Miracle leave-in conditioner, which is the only other leave-in that has worked for me. It is one third of the price and did as good or maybe better. Be advised, I have only used this for three days but WOW." —Reen

    Get it from Amazon for $8.70.

    33. An Arctic Fox semi-permanent hair dye to achieve out-of-this-world coloring sure to make you stand out from the crowd. This vegan formula is gentle enough for frequent use and even conditions your hair as it colors it!

    reviewer showing off red and orange ombre hair
    same reviewer showing off purple ombre hair

    Promising review: "Love it! The product smells fantastic and is easy to apply. I have fairly long hair and one bottle was more than enough. I had previously balayaged my hair about six months ago and the color took very well to the highlights we put in. It came out darker where my natural brown is and much brighter (pinkish burgundy) where it was previously bleached." —Rebecca

    Get it from Amazon for $13.99+ (available in 2 sizes and 32 colors).

    The reviews for this post have been edited for length and clarity.