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    31 Impressive Hair Products From Target That Reviewers Love For Their Results

    They say you should never follow the crowd, but these reviewer-loved products are enough to leave the popular saying behind.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A hair growth oil to help your hair grow like a weed. Designed with curly and textured strands in mind, this baby has blueberry extract to strengthen and promote hair growth while hydrating and preventing damage. Prepare to seriously up the ante with your haircare game.

    A bottle of hair oil

    Promising review: "Just after two uses I can see and feel the difference in my hair and my child's hair. This product works! I am so glad that I tried this I will NEVER use another product again!!!!!!!!! —Love Bliss

    Price: $11.99

    2. A curl primer crafted for curly and textured hair types to prep your mane before styling. It has a yummy tropical scent and ingredients meant to keep your curly strands moisturized for the long haul. Plus, this two-for-one favorite combats unruly frizz!

    A tube of cream-gel curl primer with cut coconuts

    Promising review: "One of my holy grail products. I have 3c/4a hair and this, along with shingling with gel help me achieve a nice "wash and go." I've also used it as a pre poo and it works wonders. Don't you love a two for one?" —Kai Page

    Price: $11.99

    3. A leave-in repair cream so you can rejuvenate your mane from root to tip. Suitable for all hair types, this can help stop and mend breakage and improve the overall manageability of your mane. Bonus: It can be used as a daily styler or a deep treatment!

    Two jars of a creamy leave in conditioner for kids and adults

    Promising review: "I really love this leave in. I actually use it as a conditioner in my shower and then as a leave in curl cream and take my pattern brush to define my curls and it makes it look so beautiful. This is very moisturizing on it’s own and it’s super cheap. I’ve had it for less than a month and I’m in love with it." —Tia

    Price: $5.99

    4. A purple shampoo made to bring life back to brassy colored hair. Since a brassy mane can become your new normal over time, this bad boy comes to the rescue to neutralize yellow and orange tones in your strands. Kiss the days of making frequent trips to the salon goodbye!

    A bottle of purple shampoo and conditioner

    Promising review: " My highlights were starting to look super brassy and so happy I found this. I left it on for longer than recommend. I ended up styling my hair after and my husband asked if dyed my hair!" —TayStayatHomeMom

    Price: $5.49

    5. A finishing mist hairspray so you can flaunt va-va-voluminous strands with a quick spritz. Count on this number to supply hair with a flexible hold and natural movement, thanks to its Fluid-Fix technology. No stiff hair here!

    A black purse with a fluffy makeup brush, hair pins, lipstick, sunglasses and two cans of hairspray and hair mousse

    Promising review: "Love it!! Super quick to use! And it’s not too thick, the spray is a nice thin veil of mist! Perfect for those annoying flyaways!" —J

    Price: $17.49

    6. A healing hair mask for tresses that can use some nourishing healing. Nourishing healing, something that's good for you! (Yes, I remixed Marvin Gaye's lyrics, but I'm sure he's flattered 🎶😉!) This moisturizing number has banana, oil, avocado, agave, and coconut milk that goes the extra mile to layer your strands with hydration.

    A jar of hair mask with a cut avocado

    Promising review: "This mask delivers as promised! My hair's naturally frizzy, but also damaged from dying it regularly. Straight away you notice the sweet summer time scent and how lightweight the product is. I left it in for about 20 minutes, as soon as I started rinsing I noticed how much healthier my hair already felt. The shine factor is no joke, and my hair felt so soft there was no need to straighten out any frizz. Fan for life!" —Swissmiss_ava

    Price: $14.99

    7. An Eco Styler Gel that can aid in keeping your baby hairs and sleek styles in picture-perfect condition — just like a pro hairstylist. It's alcohol-free, can provide UV protection, and doesn't leave any hair type with pesky flakes. What else can you ask for?

    A jar of hair gel

    Promising review: "Such a good hair gel. You wouldn’t think a hair gel would be so good at this price point but it’s amazing! Doesn’t leave any white cast in my hair and it leaves my hair so shiny gently controlled." —Lalanie22

    Price: $5.49

    8. A creamy mousse for curly hair types that refuse to deal with limp and frizzy spirals. This cream-meets-mousse will make you feel like you have the Midas touch as you enhance and de-frizz curls. It can also supply your mane with hydration and a lasting hold sans the crunchy feel.

    A bottle of creamy mousse and hair mist

    Promising review: "I have thick, curly, long hair that I don’t trim regularly enough. This mousse has plenty of hold without leaving my hair with the least it of crunch. I’ve tried plenty of expensive products but this works the best and the formula is so creamy it leaves my hair so soft. It’s like a cream/mousse combo for someone who needs more hold than a curl cream usually provides, plus it doesn’t weigh my hair down. It’s perfect." —KFry

    Price: $9.99

    9. A bottle of Jamaican black castor oil for folks on a mission to achieve strong (and I do mean strong💪!) and healthy hair. If you want an oil suitable for all hair textures that works as a moisturizer or hot oil treatment, this lifesaver will blow your mind!

    A bottle of hair oil

    Promising review: "This has been heaven to my hair. I am an African American, 30-year-old female. My hair has been so DRY this year and I’ve tried the Carol's Daughter oils and a bunch of other expensive oils . My hair has not been this soft and moisturized all year. I wish I would have gotten this a longggg time ago ! It has helped my hair tremendously!" —Nees_in_the_city

    Price: $7.99 (available in four scents)

    10. A hair and scalp conditioner that should be on your shopping list STAT, as it's less than $3. Its coconut and olive oil powers through to kick dryness and breakage to the curb. One more thing: this must-have plays well with braids, wigs, and other protective styles.

    A jar of hair cream

    Promising review: "Great product. Very soft and lightweight. It does not feel heavy or uncomfortable when applied during summer months. It helps control breakage and maintains hair growth. Prior to use, my crown was dry, brittle, and shedding. This product made it feel soft with a huge reduction in shedding and breakage. It moisturizes my 4c hair and keeps it soft." —Nurse Tiff

    Price: $2.49

    11. A Revlon deep waver reviewers love for creating beach waves that last after a good night's sleep — so you can look like you've spent some time on a much-needed tropical getaway. Styling your strands will be super-easy (like ordering room service in Montego Bay😎🌊.)

    A woman with a purple hair waver

    Promising review: "I LOVE this curler! It is the easiest way to ever curl your hair. I cannot praise this tool enough. The curls stay all day and all night. Seriously, I sleep on them and wake up looking the same. If you want quick, perfect curls/waves for a heck of steal, BUY THIS TOOL!" —MamaBear

    Price: $24.49

    12. A conditioning foam by SheaMoisture to remedy flyaways and limp curls for textured hair types. Simply pump this mousse onto damp hair, air dry or sit under a hair dryer, style and ta-da. A natural hairstyle that will last without the need for touch-ups *chef's kiss*.

    A bottle of hair foam

    Promising review: "I got this to replace a different mousse that has silicones in it that were leaving my curly hair thirsting for some attention. What a difference this has made! It feels so light, truly a foam, and spreads delightfully throughout my hair. It leaves my hair beautifully styled, with my curls defined, without making my hair look puffy or frizzy. It also smells great! I definitely recommend." —Tayrenheath

    Price: $9.99

    13. A heat protectant spray meant to shield your strands from heat damage and friction without the hefty price tag. Its moisture-locking vitamin complex will also bless you with soft hair and natural shine. Jackpot!

    A bottle of heat protectant

    Promising review: "I have long, thick, curly/wavy hair. I have spent the last year and a half following the curly girl method and I hated it. I bought this and tested it on a camping trip.I showered and let my hair air dry for about an hour. I then sprayed it on as directed and used my wet to straight hair straightener. It was the easiest my hair had straightened. Ever. My hair was straight and light." —lettys10

    Price: $4.99

    14. A bottle of L'Oréal's Wonder Water treatment lauded by reviewers for making thick hair feel super silky — all without the use of heat-styling tools. This rinse-out treatment works in just EIGHT seconds on all hair types. Beauty lovers, put your hot tools on ice!

    Three bottles of hair treatment

    Promising review: "This is one of my new favorite products. I tried it and I didn't blow dry my hair because I had a migraine. The product made my normally thick rough hair feel like silk. It is laying nicely considering I haven't cut or trimmed my hair in over a year so I have funky layer from my chin to my collar bone. If you have thick coarse hair I think this may be a product you may like to try. :)" —Wendy

    Price: $10.49

    15. A heated straightening brush you'll actually enjoy since it pairs ceramic smooth glide bristles with salon high heat to give you straight, shiny, frizz-free locks reminiscent of your favorite Victoria's Secret supermodel.

    A purple straightening heat brush

    Promising review: "I have naturally wavy hair, waist length that’s prone to frizz and this easily smoothed and straightened my hair. Worked better than I expected. I’ve been able to skip blow drying it and instead allow to air dry over night and I just run this straightening brush over it in the morning and within just a few minutes my hair is complete." —Jessicalc311
    Price: $29.99

    16. A dry shampoo so you can nip greasy hair in the bud. This hair-saver works like magic to refresh your hair by absorbing oils when you can't fit a wash session into your schedule.

    A bottle of dry shampoo

    Promising review: "Best dry shampoo I’ve ever used - and I’ve used a lot. It does not leave a white residue and keeps the hair feeling soft. Some dry shampoos make the hair feel like it had a ton of buildup from the product but this one doesn’t. It’s the only dry shampoo I’ll use!!! Only con is that the bottle doesn’t last very long." —Spaceylacey

    Price: $6.99

    17. An cleansing conditioner to pare down your wash day routine without feeling guilty about it. This Black-owned creation can cleanse hair, impart moisture, aid in detangling and promote hair growth for all hair types in one step.

    A jar of cowash with cut coconuts.

    Promising review: "I am new to cowashing, and this is the first product I have bought. I've only used it on my daughter's hair so far, but I liked it! It smells good, and cleans her hair great without drying it out." —Kristin

    Price: $6.99

    18. A wet detangler brush for folks at their wit's end with knotty hair. It's made with ultra-soft IntelliFlex bristles that glide through tangles — sans the discomfort. And it features a Disney Princess so it won't be hard to get your kiddies to sit still for a hair brushing session. Collect them all!


    Promising review: "Fun and cute, even shiny! And the best part is this “wet brush” does not pull my hair! I would recommend this brush for Disney fans young and old." —Caligirl

    Price: $12.99 (available in three colors)

    19. A curl-enhancing spray, that per reviews, works wonders with natural hair textures. It's African plant extracts help to smooth, condition, moisturize and add instant shine to curls. Meet your curly hair partner-in-styling!

    A bottle of curl enhancing spray

    Promising review: "As a coily girl it’s hard to find products that work with my hair. That means Im always searching because “the one” may not work if my hair is having a moment. I used this spray after washing my hair and clipping my ends. First off, it smells amazing! It has a bit of slip to it, which made combing for my wash and go a breeze. When my hair dried it felt hydrated. I intentionally did not do my normal routine of adding oils to my hair to find out how this spray left my hair. It was not sticky or oily, but you could tell my hair had some type of moisture providing product, which I loved. I will be keeping this spray in my arsenal from now on." —Shay227

    Price: $5.99

    20. An avocado hair milk so you can step into the world of long-lasting moisture. This Black woman-owned pick contains avocado and lavender that gives straight, coily, curly and wavy hair TLC every single time. Say hello to hydration👋!

    A bottle of hair moisturizer

    Promising review: "I love this hair milk! It has a bit of a softer consistency than the SheaMoisture hair lotion, and so is much easier to spread throughout my 3a/3b hair. My hair has felt noticeably softer, while frizzing much less with not much crunch. definitely a permanent part of my daily routine!" —Tay

    Price: $15.89

    21. A blueberry control paste because sleek styles and baby hairs have officially met their soulmate💘. A far cry from other edge control products, this game-changer can style wet and dry hair to perfection. One more thing: this little guy also stimulates hair growth!

    Two jars of edge control

    Promising review: "I want to preface this by saying that if Curls hadn't had a giveaway event at Union Square, NYC I probably wouldn't have been so excited about this whole line as it did seem expensive. I've had this product now for over a month. I have a combination of 3B, 3C and 4A hair. My hair seems to be tighter at the back of my head and loser at the front. I purchased this paste because (1) I've never utilized a control paste in my life and (2) I wanted control over my edges. I feel like if my edges are under control, I can extend myself towards four- or five-day hair. This product provides control, shine, and moisture. The hold around the edges does begin to soften in less than three hours which is perfect for me because I'm not seeking an unnatural sleeked look at my edges, I just want my hair to regain its moisture and regain some control. Sometimes i add just a little bit to the top of my hair for all the flyaways and it surely does help to control it. A little goes a long way and this 4-oz container has lasted me a while thus far (more than 1.5 months) considering I've primarily used it for my edges." —Crystal

    Price: $8.99

    22. A purple conditioner for the ones ready to say adios to brassy strands. One of its leading ingredients is purple pigment, which helps to refresh orange and yellow tones in just ONE use to revive your hair color.


    Promising review: "I use this one to two times a week and leave in for a few minutes following up after using ELVIVE Purple Shampoo. My hair feels clean and soft after using. I'm amazed at how well this tones and neutralizes my blonde hair. It gets rid of unwanted orangey and brassy tones and leaves me with cool ashy blonde hair. It looks like I just got my hair done at the salon every time I use this conditioner." —Kristina3

    Price: $5.49

    23. A scalp treatment, by the iconic actress Taraji P. Henson, meant for textured hair types that desire a deep and rebalancing clean. It's infused with witch hazel water, eucalyptus oil, and tea tree oil. Plus, it's exclusive tri-touch applicator works in your favor to help you distribute product right where you need it — making it perfect to target hard-to-reach areas with braid and weave styles.

    A yellow bottle of hair treatment

    Promising review: "My scalp felt so refreshed and my hair was squeaky clean. I love the way the applicator applies the product directly to my scalp. My scalp was clean but not dry. Usually about three days after I shampoo my hair my scalp is itchy. Today is day four and my scalp still feels refreshed. AND my hair is giving curls it have never given before!!!" —Arjuane B.

    Price: $14.99

    24. A growth serum to help you flaunt the hair length of your dreams. This Black-woman owned essential works triple duty to boost all hair types with moisture, prevent breakage, and aid in growth. Long hair, do care!

    A bottle of hair serum with pink Christmas ornaments.

    Promising review: "Whoa...this oil was a game changer for me. I do not typically like oils because I was not seeing any significant changes, but this oil gave me a little over half an inch growth on the perimeter of my hair and about 1.5 inches of growth in the middle of my hair which surprisingly was where I was itching a lot. I am shook LOL. I Stan Camille Rose products but this right here is Golden. It’s expensive yes, but worth it because of the variety of oils within and the amount within the bottle a drop is enough to moisturize and induce growth. I almost forgot to mention my edges...honeyyyy! The hair is coming in wild fats like Chewbacca! Baby hairs is popping." —Mimi

    Price: $15.99

    25. A coconut oil leave-in spray worshipped by reviewers for its detangling powers and refreshing scent. Plus, it doubles as a heat protectant and pairs well with all hair types. SOLD!

    A leave in spray

    Promising review: "This stuff smells so amazing, like a tropical island getaway. Also, for the price, it performs so well! I try to use as little hair products as possible, and along with shampoo and conditioner, this is the only product my hair needs. Not only is it a heat protectant, but it also provides other benefits for my 2c-3a hair that leans on the dryer side. It’s of medium thickness. I’ve also noticed less shedding/breakage because of this product and will continue to purchase." —nsj97

    Price: $7.99

    26. A deep conditioner — it'll permeate textured locks to restore moisture to thirsty hair and help promote growth. No added heat necessary.

    A jar of babassu and mint deep conditioner

    Promising review: "This is the best deep conditioner I've used for my 4b low porosity hair. Most are too thick and never truly penetrate my hair follicles. With this product, my hair is always really soft. I can definitely tell when I haven't used it in a while." —JD312

    Price: $14.99

    27. A ceramic rotating curler that creates the perfect curls and waves every single time and QUICKLY, without having to nurse sore arms.

    A red ceramic curling iron

    This splurge-worthy heat styler comes equipped with ceramic heat technology that produces infrared heat and has a curl time setting to eliminate the risk of heat damage. Plus, the conditioning benefits of negative ions give you shiny, healthy and more beautiful hair.

    Promising review: "I am terrible at curling my hair. I’ve tried the curl wands, flat iron hack and it never comes out right. I’m always giving up. Anyway, this thing changes the game for me. I can curl my hair fairly quickly, the curls look great and best of all- frustration free! This was totally worth it and even better that I caught this on sale." —Purple1072

    Price: $99.99 (available in four colors)

    28. A light dry shampoo because it has earned its rightful place as a standout among dry shampoo aficionados. Batiste Bare serves up the clean that you crave for all hair types with a light scent. Spritz it on your roots, brush and go!

    A can of dry shampoo

    Promising review: "Most dry shampoos I’ve tried (and I’ve tried a lot), make me look like I have dandruff, or they make my hair feel crunchy. This, is a gem. I have fine and oil prone hair, so not washing every day is hard if I want my hair to look healthy and clean. It’s not hard with this dry shampoo, and the price is reasonable too." —aaafamily

    Price: $9.49

    29. A Jamaican black castor oil conditioner that's beloved by many since it can disguise split ends, and strengthen parched, brittle hair — so your tresses can look like it's fresh out of the salon.

    A bottle of Jamaican Black Castor Oil restoring conditioner

    Promising review: "I follow the curly girl method which makes it difficult to find a conditioner free of parabens, sulfates, and silicones. This conditioner is a great option! I have low porosity hair and this doesn’t weigh my hair down as long as I rinse it out completely. What I love most is that it helps detangle and it also smooths." —allie90

    Price: $12.49

    30. A leave-in treatment aka the answer to making soft and silky hair a reality without having to spend hours slaving in the mirror. You're welcome!

    A silk therapy treatment

    Promising review: "I've used this product for years and love it. It helps protect and smooth my hair and it smells really good. It doesn't make my hair greasy at all like some other products." —Consumer

    Price: $13.99

    31. And a scalp and hair mist that smells so good and works to shield your scalp from the sun. You may be skeptical, but per the reviews? This lightweight mist is easy to use and effective.

    A can of hair and scalp mist

    Promising review: "Sun Bum, you've done it again. What a fantastic product from this sun loving Cali blonde who goes to great lengths to protect my skin using only your sunscreens. Now you've given me one to protect my scalp which has been a much needed product missing from the market! Bravo! It works great and I can get all salty with no worry! Customer for LIFE!" —Becky D.

    Price: $14.99

    Some reviews have been edited for length and/or clarity.

    Need more for your mane? We’ve got products to give you the silkiest hair ever, solutions for dry or damaged hair, and incredible products for short hair. Plus, the best wigs for anyone who’d rather improve their ‘do that way. Or check out all of our beauty content for even more great stuff for your hair, skin, and more.