Skip To Content

    31 Bestselling Beauty Products On Target That Are Worth Your Money

    Whether you call it Target or Tar-jay, these bestsellers will give your beauty game a major upgrade.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A textured hair mousse with dual-action powers to keep your mane looking picture-perfect ALL👏 DAY👏 LONG👏. Serve up defined curls for the girls or keep your strands straight as an arrow with this Black-owned must-have.

    A bottle of hair mousse
    Target

    Promising review: "This mousse is everything to me. I’ve struggled for months spending hundreds on gels and butters trying to get my hair to curl but not flake. This did it for me. I have several textures in my hair and finding something that appeals to all is wonderful. I’m in love." —Drea

    Price: $14.99

    2. A hair treatment by Pantene made to kick dry hair to the curb and make way for a healthy mane. It helps to strengthen hair, prevent split ends and restore moisture in just one use. Call it a triple win!💖

    A set of gold tubes with hair treatment
    Instagram / Via instagram.com

    Promising review: "I bleach washed my hair a few times to lift out some chocolate brown hair dye and it worked, but my hair was limp and dry. I started using this product once a week and wow! It has really helped make my hair stronger and I can get three uses out of this because my hair is above my shoulders. Hooray! I will buy this again." —JMJ

    Price: $8.59

    3. A pack of facial cleansing wipes designed to work double-duty to cleanse and remove makeup in a flash! Made with all skin types in mind, this offering helps to brighten, moisturize and even skin tone.

    A woman holding a facial wipe
    Target

    Promising review: "These wipes exceeded my expectations. The packaging was convenient to open and reseal. The wipes have a pleasant odor and they clean as advertise. Removes all dirt and make up." —Cadeall

    Price: $6.79

    4. A L'Oréal root cover up spray for all hair types that conceals roots to keep your color intact in-between salon visits. One application is all you need to last until your next shampoo. Now this is what we call witchcraft in a can!

    A can of hair color
    Target

    Promising review: "Love this product! Works great for in between hair colorings. I’ve been using this for about five years now." —Mom3va

    Price: $9.99

    5. A Mielle hair mask that's the creme de la creme of textured haircare essentials. Made with rosemary, mint and biotin, this Black woman-owned favorite helps to soften, repair and promote hair growth.

    A hair mask
    Target

    Promising review: "THIS. RIGHT. HERE! I have very long, thick hair and my hair was in need of some TLC. Granted I was a bit lazy and slept with it in my hair overnight but the next day when I washed it out my hair was super soft and my curls looked beautiful. It was a noticeable different even when I blow dried my hair. Got a trim and my hair is AMAZING. Definitely will be purchasing again. Just which it came in a larger size. Nevertheless, I'm pleased with my purchase and very happy to support a black owned business." —Melodeedee58

    Price: $10.99

    6. A tinted lip balm known to enhance your pout with a sensational pop of color and moisture. Made with shea butter and botanical waxes, this conditioning balm will help keep your lips nourished for up to eight hours!

    A set of lip balms
    Target

    Promising review: "Since I wear a mask all day at work I don't wear lipstick anymore but I still like to have something tinted to feel cute and this is the best thing I've found so far! Most tinted balms are either really pigmented but not moisturizing enough OR super moisturizing and hardly any pigment but I get both from this one! The shade "Rose" is a "my lips but better" sort of color on me and I usually only have to reapply once during an 8 hr work day. Obsessed!" —yoongiluvr

    Price: $4.79 (available in seven colors)

    7. A brow gel that you can rely on to tame and define your eyebrows for a polished look. Au natural brows here you come!

    Target

    Promising review: "Fixes eyebrow hair in place and makes eyebrow pencil last longer. Tiny spoolie is very comfortable to use." —Viktorija F

    Price: $8.59

    8. A hair dryer and volumizer by Revlon lauded by reviewers for giving thick, curly hair a smooth and silky appearance. You can dry your hair and pump up the volume, all in one step. Peeps, that's what we call a game-changer.

    A heat-styling tool
    Target

    Promising review: "Game-changer is correct! If this thing cost three times this much I would still purchase it and recommend it! My fine, but thick curly hair has never looked this good from an at-home blowout. Never. It's currently Kate Middleton-level perfect. Also soft, shiny and so not poofy nor frizzy. The barrel is fairly large, so I would not recommend this for people with short hair. I also disagree with the volumizer tagline. It does a far better job making my hair look sleek and professional. I'm going to be giving these as Christmas and bridal gifts for many years to come. What a find!" —Kaatwoman18

    Price: $57.99

    9. A dry shampoo by Dove perfect for banishing greasy strands with a quick spray session. This baby absorbs oil and refreshes your hair to tide you over until your next wash day.

    A can of dry shampoo, a book divider, and a bouquet of flowers
    Target

    Promising review: "First off, I LOVE the smell of this stuff. Fresh coconut and the smell lasts in my hair literally all day. Works great to me as a dry shampoo. I can see how it can leave just a little bit of white residue in the roots but I just don't spray so close to my head and really brush it/scratch it in once I do; which I feel eliminates that problem for me. Definitely recommend." —KHUT

    Price: $4.89

    10. A sheet mask used to add an extra dose of pampering to your spa day in! It's formulated with cherry blossom and tea rose that transforms skin from dull to baby-soft and radiant-looking.

    A package with a sheet mask
    Target

    Promising review: "The mask is precut for the face. It helps nourish and keeps my face refreshed at the same time. It made my skin feel moisturized and refreshed after use. It smells wonderfully good and leaves you skin like soft like a baby. There are no harmful chemicals. It is made with with natural ingredients." —Hodapp

    Price: $3.99

    11. A hair oil blend so you can quickly seal in moisture, score shiny tresses and strengthen all hair types. Consider your haircare game super popping.💖

    A bottle of hair oil
    Target

    Promising review: "I have thick coarse hair that seems to always be dry no matter how much I condition and moisturize. I use about a nickel size of this oil on my hair from mid shaft down almost every day with washing once a week. Recently went to the salon to have my hair trimmed, my first trim since COVID began, the stylist said my ends were not bad at all, she couldn’t believe it. I owe it to this oil! I have another more expensive hair oil but I find myself reaching for this one over it. Definitely recommend." —Blackbird122

    Price: $9.79

    12. A SunBum heat protector spray that will shield your strands from heat damage and keep breakage at bay. Plus, this lightweight offering helps to eliminate frizz and resist humidity in all hair types. Hello CLOUD NINE!😍

    A heat protecting hairspray
    Target

    Promising review: "I don’t usually write reviews. But this is a game changer. I have NEVER been able to find anything that made my fine hair soft, shiny and smell good. It's free of parabens and sulfates which is huge and it’s not heavy. High end products don’t even make my hair feel like this." —Memymomum

    Price: $15.99

    13. A cleansing conditioner by As I Am made to keep your wash day routine short and sweet. This multifunctional pick works to cleanse, detangle, condition, and promote hair growth all in one-step. Treat yo' self beloved!

    A jar of cowash and a cut coconut
    Target

    Promising review: "I purchased this product because my hair is naturally dry and using shampoo strips my hair far too much. Regardless if I use a minimal amount of shampoo, my hair still feels extremely dehydrated. As a result, I began spending a lot of money on conditioner and other moisturizing products. This cowash does my hair wonders and I’m no longer spending an excessive amount of money on nourishing products. I will definitely continue to use this cowash because my hair feels so refreshed and hydrated after I wash it. Without a doubt, I recommend this product in replacement of shampoo!" —ANON

    Price: $6.99

    14. A tube of Black Girl Sunscreen considered to be the holy grail of sun protection. This sensational find helps to prevent sun damage, hyperpigmentation, and fine lines — all without the dreaded white cast!

    A tube of sunscreen
    Target

    Promising review: "I deal with hyper-pigmentation and needed a sunscreen to go with my new skincare routine that requires a sunscreen. I looked online for a sunscreen for African American women. Due to the name and price, I ordered this sunscreen. I LOVE IT! No white residue on your face. It is a moisturizer that applies smoothly and feels light on your skin. Also, it works. I have finally found a sunscreen after all these years of looking." —Angel
    Price: $15.99

    15. A face toner that takes multifunctional skincare to the next level. This number works to tone, moisturize, and brighten all skin types. We live for do-it-all products!

    A bottle of facial toner
    Target

    Promising review: "Love this toner along with the face wash and cream. I have very sensitive, dry skin and have been using this line for two years now. I no longer have PMS-induced breakouts." —Bee

    Price: $5.99

    16. A ceramic flat iron because silky strands without the damage is the ultimate goal. This baby offers 30 (yes, I said 30😉) heat settings to complement all hair textures. If loving this tool is wrong, you don't want to be right.

    A blue flat iron
    Target

    Promising review: "This is the best flat iron for your money. Works so well and gets my crazy, frizzy, curly hair sleek and smooth super quickly! Stays straight for a long time too! Great customizable heat settings. Great purchase! 10/10 would recommend." —Target Reviewer

    Price: $42.99

    17. A Shea Moisture curl milk for folks who crave extra hydration and healthy-looking curls. This two-in-one offering combines the power of a hair treatment and leave-in to cover all the basics for textured tresses.

    A bottle of creamy hair treatment
    Target

    Promising review: "This stuff is amazing. It smells great, and my curls look better than ever. I’ve used a lot of curly hair products that I feel just weigh my hair down and don’t bring out my curls’ full potential, but this stuff really does. After washing my hair, I only put this in my hair and it was perfect on its own. I love this brand in general, but I’d highly recommend trying this product in particular." —Mackenzie

    Price: $7.99

    18. A sulfate-free cleansing shampoo to remove dirt, oil, and debris from all hair types with an oh-so-gentle touch. Made with avocado, apple cider vinegar, and rosemary oil — this hair-saver will give your mane the business!

    A bottle of shampoo and conditioner
    Target

    Promising review: "I have very thick hair and I use a ton of product to style my hair. I have tried many shampoos to try and wash out my product I use. This shampoo works in only one use to remove all my built-up product. I feel like this product was made just for my type of hair. It's thick and has a mind of its own. without styling products my hair points in all different directions and normally feels rough like a horse's tail. After washing my hair with this shampoo and conditioner my hair feels noticeable softer and smooth. I'm switching all my hair products over to Raw Sugar. I'm very happy with the results. It really cleaned my hair." —Bboy

    Price: $9.99

    19. A pack of pore strips by Bioré for folks ready to remove all types of gunk from skin. It helps to get rid of blackheads and axe oily skin for a refreshed complexion.

    A pack of pore strips and a mirror
    Target

    Promising review: "I never write reviews for anything but this product is amazing! I have always struggled with my blackheads and nothing has ever worked. I went to target today, saw these, bought them and they worked perfectly! I just used one, when the strip came off I was disappointed because i didn’t see much difference, then I rinsed and almost all my blackheads are now gone!!! Amazing product." —Target Reviewer

    Price: $8.99

    20. A set of vitamin C eye patches to show your under-eye area some extra TLC. This bad boy plays no games to brighten and boost hydration, thanks to its plant extracts and antioxidants.

    A woman wearing blue under eye masks
    Target

    Promising review: "Finally an under eye patch that works for me! Pretty easy to separate from the backing. Did not dry out under my eyes even leaving them on for longer. The skin under my eyes was noticeably brighter!" —Lauri

    Price: $4.99

    21. A nail polish by Olive & June that will give your mani and pedi game a stylish case of the pastel blues. This offering is equipped with a round brush that applies smooth with a streak-free finish.

    A woman's wearing a light blue manicure
    Target

    Promising review: "I love to paint my own nails. I’ve tried pretty much every brand. This brush is by far the best I’ve ever used. Do two light coats and it looks good for a week. I usually chip my nails after 2 days so I was extremely satisfied. Make more colors! I will buy them." —Target Reviewer

    Price: $9.79 (available in 21 colors)

    22. A set of nail files crafted to make your at-home grooming sessions 10 times easier. It works perfectly to shape and file acrylic and natural nails like a pro. Kiss trips to the salon goodbye!💅

    A set of 3 multicolored nail files
    Target

    Promising review: "I like the bright colors and grittiness of the nail file. The softer grit worked the best on my nails. Would recommend this product." —Bbbwbw

    Price: $6.00

    23. A hair mousse by Shea Moisture that will snatch every👏 single👏 strand👏 and set your wigs and weaves flawlessly. Transform into a curly hair baddie or sleek stylista with just a few pumps.

    A bottle of hair mousse
    Target

    Promising review: "Used this once a week to keep my braids looking fresh. Works really well with tying your hair down overnight. Also haven’t noticed any build up." —Tyra

    Price: $12.19

    24. A detangling therapy liquid for curly hair that seeps through knots and tangles to instantly smooth your mane. Say so long to hair breakage.👋

    A bottle of hair detangler, a brush, comb, makeup brushes, and a notebook
    Target

    Promising review: "Best detangling cream I've ever used. My daughter has extremely curly long hair and it's always a battle trying to comb her hair. This stuff works wonders for a reasonable price!" —CV

    Price: $6.99

    25. A freeze hold hairspray by TRESemmé guaranteed to keep frizz and pesky flyaways at bay for curly, straight, coily, and wavy hair types. Just like magic! ✨

    A woman's hand holding a can of hairspray
    Target

    Promising review: "This is the hero of hairsprays! Humidity...no problem. Fly aways...no problem. Super hold. It will be your hero after you try it...." —Lisa

    Price: $6.99

    26. An eyeshadow palette by Beauty Bakerie that's the go-to beauty essential your makeup bag needs. This Black woman-owned cult-favorite offers a variety of mattes and shimmers that won't skimp on the color payoff. Say hello to true pigmentation!👋

    An eyeshadow palette
    Target

    Promising review: "Wow! I was so impressed with this pallette. The eyeshadows were easy to blend and the shimmers are incredible. I use this to create an easy every day look. If I want to do a full glam, this pallette is versatile enough to do both. I've heard good things about this brand and I'm happy to have finally picked up an item from them." —TRGT

    Price: $16.99 (available in two colors)

    27. A curl stimulater because no rule says defined curls should take hard work to achieve. This Black-owned wonder consists of organic aloe vera juice, vitamin E, and agave nectar that works over time to help you flex #curlyhairgoals like the best of 'em.

    A bottle of curly hair gel, a jar of hair creme and a hair mask with a product bag
    Target

    Promising review: "I washed and conditioned my hair then styled it with this product and it is the truth! My hair was soaking wet and I added water as needed to help distribute it. Then I diffused for about 20 minutes to dry and set my wash-n-go and I was very happy with the results. I'm on day 4 with the style and my hair doesn't feel crunchy or dry. This is my new go-to!" —Yaya

    Price: $16.79

    28. A tube of Got2Be styling gel that takes no prisoners when keeping every👏 last 👏 one👏 of your strands in place. It offers a non-sticky, non-flaky hold that plays well with all hair textures.

    A man with a bottle of styling gel
    Target

    Promising review: "I’m allergic to a lot of other gels, but I’m not allergic to this gel. It has a great hold, and a little goes a long way. I used this gel on wet hair and it foamed up on my hair like styling foam, and then, I used my fingers to style my hair, going in circular motion to bring out the natural curl my hair." —Cookie1972

    Price: $4.59

    29. A set of Real techniques makeup brushes designed to help you bring the perfect makeup look to life. With a contour brush, detailer brush, buffing brush and square foundation brush, this set will give you a picture-perfect application every time.

    A set of makeup brushes
    Target

    Promising review: "These brushes are a must-have! They are soft and just dense enough with a high quality feel. There has been no shedding and they have been my go-to brushes since the day I bought them!! —CC

    Price: $24.49

    30. A mini jade roller designed to help roll your way to bouncy-looking skin. This popular tool has a dual-jade construction and works to reduce facial tension and helps to layer on skin care products. Luxury at its finest!

    A jade roller,  a mini jade roller and a gua sha massaging tool
    Target

    Promising review: "I’ve never had a beauty roller before and this was a great initial purchase. Yes it’s tiny but it’s the right size for the price. Rolls smoothly, doesn’t squeak, which would drive me crazy if it did. I keep it on my nightstand and it’s been my favorite part of my new routine when right before falling asleep and right after waking up I massage my face with it. Very meditative and helps me wind down/wake up. I keep mine on granite so it’s extra cold before use. Because of the small size it warms up pretty fast so I’ll probably buy a bigger size soon and keep this as a travel companion." —Nobodypaysme

    Price: $9.99

    31. A foundation and concealer by Milani made to disguise imperfections in an instant. This two-in-one godsend has a full coverage, water resistant formula with great coverage that can transition from day to night with ease.

    A few bottles of 2-in-1 foundation and concealer
    Target

    Promising review: "This is always my go-to drug store foundation. I have always had sensitive skin and have tried it all. This is the only one that checks all of my boxes. It doesn't dry out my skin, or cause break outs. And it's long-lasting with great coverage." —Amber

    Price: $11.49 (available in 37 shades)

    The reviews for this post have been edited for length and clarity.

    Amazon Prime Day is coming!

    Sign up for the BuzzFeed Shopping newsletter to get the best deals delivered right to your inbox.
    Newsletter signup form