Roll Up The Rim season brings out the best, and simultaneously worst, in Canadians.
Margaret Coward from Newfoundland was one of the lucky chosen few who rolled up a $100 Tim Card. (For non-Canadians: It's like winning the lottery, but somehow even more fulfilling.)
So naturally she posted her excitement and the winning cup to Facebook (the post was later deleted, and for good reason, but we'll get there).
When Coward attempted to redeem her winnings with the PIN number on the cup, Tim Hortons told her someone had already claimed it. Apparently one of her 900 Facebook friends took the PIN number from her photo, and went online to redeem it for themselves.
While Coward is not entirely sure which one of her friends stole her winnings, "she has an idea who it might be," her daughter told BuzzFeed Canada.
She was floored. In a dramatic plot twist, she noticed her Facebook friend count had gone down BY ONE after the incident.
Coward's daughter says she only wants to raise caution for other Roll Up The Rim players, and "hopes the friend will put [the card] to good use, or maybe take her on a Tims date."
Ms. Margaret Coward: You are the winner in more than one way, and may we we wish a bitter cold Canadian wrath on your Facebook "friend."