Benefits Of Corporate Social Responsibility

Public relations has taken a turn for the better with corporate social responsibility (CSR).

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Public relations has taken a turn for the better with corporate social responsibility (CSR). Today, companies realize that they can no longer operate on just profit alone. At stake is their reputation that needs to be built more meaningfully in the face of social, economic, and environmental issues that confront the world. Sheila Viesca, TalkShop CEO explains, “Doing good benefits a company that aims to demonstrate accountability to the community it serves. A company that respects people, communities, and the environment will in turn be respected and patronized.”

How does CSR benefit a company? Viesca enumerates:

1. Employees feel proud about their company enjoying a good reputation.

2. Customers feel more satisfied, knowing that purchases allow them to share in the good work.

3. Companies enjoy better positioning with the value added service to a good cause.

4. Organizations enjoy good publicity.

5. Companies attract a greater number of investors.

Engaging in CSR benefits all concerned – the company that enjoys cost-savings and good reputation, the public that continues to have better choices, and the community that ends up being defined by values-oriented endeavors.