As we often ought to do in our line of work, we came upon an interesting piece last week that definitely caught our attention. Lauren Fisher, founder of Simply Zesty came up with this list last year about what she thought were the 50 Most Creative Brand Pages on Facebook, and it is quite an impressive list indeed. Her knowledgeable insight on the matter has inspired us as well to make our own short list of Creative Brand Pages from the fashion industry on Facebook.
But we'll be doing it a little differently this time around, by discussing which strategies we found simple and yet interesting, and then diving into which brands we thought were doing them well. So here is our suggested list of awesome and cool ways to upgrade your Facebook Brand Page:
Facebook Games
Many a person have been drawn to this obsessive culture of Facebook Games, spending countless hours on Candy Crush and the likes. With this much attention, why not try to adapt it to your brand page? French fashion house Louis Vuitton employed it on their Facebook Fan Page with a game inspired by Hong Kong entitled "Hong Kong Uncovered". The game is mostly targeted at Hong Kong locals or frequent shopping tourists, with a short quiz on Louis Vuitton Hong Kong.
Fashion magazine Vogue, also employed this strategy with a game called September Issue Sweeps, where followers are invited to guess which Model appears the most times on the Vogue 2013 issue.
Photo Submissions
Another cool and definitely engaging way to promote your brand through Facebook is by encouraging fans and followers to send in photo submissions. One fashion brand which we definitely admire, would be American bridge brand Coach with their Facebook photo album entitled #CoachFromAbove. The brand page encourages followers to take photos of their Coach shoes, and posting them online with the hashtag of the same title, in order for a chance to be featured on their photo album.
Apart from #CoachFromAbove, the brand also maximized consumer engagement by producing magazine issues dedicated to particular themes. If you check out their website, today they have the Travel Issue, the Heritage Issue, and the Holiday Issue. Albeit labeled as magazines, these apps are actually a compilation of photos from consumers, living everyday life with their Coach bags! Definitely a creative way to give the spotlight to the real Coach women.
Celebrity Factor
Fashion brands like Victoria's Secret and Coach again, have been able to cash in on their celebrity investments through their social media channels.
American label Victoria's Secret has a portion of their Facebook page dedicated to the Victoria's Secret Angels. This page includes some trivia, their social media channels, schedules on their public appearances, as well as a twitter feed only for the models!
Coach, on the other hand had scheduled a live chat through their Facebook page and a live streaming of an interview with famous street style photographer and blogger Scott Schuman of The Sartorialist.
Collection Previews
This feature may not come so much as a surprise, as a lot of brands are already currently employing this strategy, but we thought it was worth a mention anyways - and that is collection inspired brand pages. Mostly known for this kind of strategy would be well-renowned brands like Louis Vuitton, Dolce & Gabbana, and Gucci.
Dolce & Gabbana's most recent customized page was dedicated to their scent entitled 'Light Blue'. Alternatively, Gucci's 'Manga Style' was also quite impressive, focusing on their Spring 2013 collection, the brand had a page inspired by the art of Japanese Manga, which was also ultimately the inspiration for their collection.
Music
And lastly, here we have a really cool and hip way to complete the ambiance of your Facebook brand page. Tuning into your sense of sound, fashion brands like Burberry and even website Who What Wear, have incorporated a particular soundtrack to match their branding.
Burberry, known for taking the lead in digital fashion marketing, has included on their Facebook page 'Burberry Acoustic'. Also available on their company website, Burberry Acoustic, is actually a marketing strategy unique to Burberry, where they feature up and coming British artists.
Online magazine Who What Wear, also employs the same strategy - but this time making the use of music social channel, Spotify. Their Facebook brand page includes a 'summer playlist' with the latest music to help you gear yourself up for the summer!
And there you have it! Some simple tips and tricks to keep your Facebook fan pages as fun and engaging as ever! Don't forget guys, being present on social media is the first step, it is staying ahead of the game that is the challenge!
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