So in case you missed it, Taylor Swift released a sneak preview of her "Look What You Made Me Do" music video on Friday.
The preview only shows a few brief shots, but people immediately noticed some similarities between Taylor's ~new look~ and Beyoncé's "Formation."
And so the internet did what it does best: made a whole bunch of memes about it.
The director of the video, Joseph Kahn, defended himself against the copycat claims in a series of tweets.
Many have called the similarities between Taylor's new aesthetic and Lemonade an example of cultural appropriation — saying that Swift, a white artist, is co-opting black culture to sell records.
And while Kahn claims the "LWYMMD" video isn't ripping off Beyoncé's work, his past tweets reveal some ~interesting~ views on cultural appropriation.
Kahn also directed Taylor's "Wildest Dreams" video in 2015, and was accused of whitewashing African history and celebrating colonialism. Kahn defended the video in a statement, and then made some racially charged jokes about the controversy on Twitter.
The "Look What You Made Me Do" video will premiere tonight at the VMAs, and Kahn has assured fans it's actually very different from Lemonade. In the meantime, the memes will probably keep coming.