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Australia's First Sephora Opened Today And The Line Was Insane

Pretty hurts... your legs when you queue up for 15 hours.

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Today, December 5th, marks the most iconic moment in Australia's beauty industry. SEPHORA AUSTRALIA HAS OPENED.

Before it opened, the queue took up a significant chunk of the Pitt Street Mall in Sydney.

No, really. The line was MASSIVE.

The first 300 people to purchase Kat Von D's products were given a wristband guaranteeing they would have the opportunity to meet Kat tomorrow during her public appearance.

Almost everyone we spoke to in the line was hoping to get their hands on a Kat Von D tattoo eyeliner, although her lipsticks were also on the shopping list of many queuers.


Eventually, the countdown clocked tick, tock, ticked away, and the megachain's first Australian store opened its doors to the public for the very first time.