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Australia's First Sephora Opened Today And The Line Was Insane

Pretty hurts... your legs when you queue up for 15 hours.

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Today, December 5th, marks the most iconic moment in Australia's beauty industry. SEPHORA AUSTRALIA HAS OPENED.

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Before it opened, the queue took up a significant chunk of the Pitt Street Mall in Sydney.

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No, really. The line was MASSIVE.

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At the very start of the line was this dedicated group, who had camped out all night.

Stephanie Anderson / BuzzFeed

One row back, these determined ladies lined up from 4am.

Stephanie Anderson / BuzzFeed

The queue consisted of make-up artists, beauty bloggers and enthusiasts alike.

Stephanie Anderson / BuzzFeed

Some of the Sephora exclusive brands the crowd was excited about included Tarte and Marc Jacobs Beauty, as well as Sephora's own brand.

Stephanie Anderson / BuzzFeed

The most mentioned products in the line were Tarte's Amazonian Clay 12-Hour Blushes, and Marc Jacobs' nail polishes.

Stephanie Anderson / BuzzFeed

But nothing compared to the buzz around Kat Von D's make-up brand. Kat is currently in Australia for the launch of her brand with Sephora.

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The first 300 people to purchase Kat Von D's products were given a wristband guaranteeing they would have the opportunity to meet Kat tomorrow during her public appearance.

Stephanie Anderson / BuzzFeed

This mother/daughter duo lined up all night for the opportunity to meet Kat Von D at her appearance tomorrow.

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Almost everyone we spoke to in the line was hoping to get their hands on a Kat Von D tattoo eyeliner, although her lipsticks were also on the shopping list of many queuers.

Stephanie Anderson / BuzzFeed

Sephora staff were working hard to keep the crowd enthused, handing out mirrors and popcorn to customers and bystanders alike.

Stephanie Anderson / BuzzFeed

Also entertaining the crowd were a DJ and this majestic woman on stilts.

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Eventually, the countdown clocked tick, tock, ticked away, and the megachain's first Australian store opened its doors to the public for the very first time.

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Basically it was the most beautiful moment in Australia's beauty industry.

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Time to celebrate!

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