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Just When You Thought It Was Over, The "Udta Punjab" Debacle Is Now A Case Study

Just when you thought it was over...

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Over the last month, Udta Punjab dominated national news after the CBFC issued 89 cuts to the movie, got taken to court by its makers, and finally released it with a single edit.

Balaji Motion Pictures

Just when you thought the hype around the story had died down, Hindustan Times reported that business schools in India are making it a case study for their students.

The Jaipuria Institute of Management (Jaipur), Nirma Business School (Ahmedabad) and International Institute of Professional Studies (Indore) have said that they're going to include it in their courses.
Balaji Motion Pictures

The Jaipuria Institute of Management (Jaipur), Nirma Business School (Ahmedabad) and International Institute of Professional Studies (Indore) have said that they're going to include it in their courses.

The report says that the study will "observe the key learnings that came out of the situations that were created around the release of the film".

One of the producers, Madhu Mantena, reportedly said, "The film has been a rewarding struggle for us. We stood for something and that paid off in a huge manner. We are getting queries from various media and management colleges and institutions who want to make a PR case study on the film.”
Shammi Mehra / AFP / Getty Images

One of the producers, Madhu Mantena, reportedly said, "The film has been a rewarding struggle for us. We stood for something and that paid off in a huge manner. We are getting queries from various media and management colleges and institutions who want to make a PR case study on the film.”

Guess there's always a lesson to be learnt.