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This Designer Wants To Reinvent The Boarding Pass

Why doesn't it fit in your passport?

Posted on
I think airlines will start to look at the end-to-end experience from booking your flight online to moving through the airport. The boarding pass is only one part of that. I think what currently happens is that we see it as a frustrating, a necessary evil."All it takes is someone to ask a few questions and ask why, and think about other areas, like moving through security."It doesn't feel particularly nice to have to take our your garments or stick it in a tray.... that's just one of many different points that could be improved.

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