8. He said:
I think airlines will start to look at the end-to-end experience from booking your flight online to moving through the airport. The boarding pass is only one part of that. I think what currently happens is that we see it as a frustrating, a necessary evil.
“All it takes is someone to ask a few questions and ask why, and think about other areas, like moving through security.
“It doesn’t feel particularly nice to have to take our your garments or stick it in a tray…. that’s just one of many different points that could be improved.