There might actually be a set of secret ingredients if you want to make sure the picture you upload to Instagram is really popular. First: if you're a woman, be semi-naked.
The researchers noticed that there was a strong correlation between a popular image and the number of times these objects were included: a miniskirt, maillot, bikini, cup, brassiere, perfume, revolver.
The researchers also found that colours with blue and green tones performed noticeably worse than more striking colours, such a red.
One of the other notable aspects the researchers studied is whether having more friends on social media helped the image to spread and be viewed by more people. Unsurprisingly, it does.
So now, thanks to science, we know why Dan Bilzerian's Instagram images all get so many 'likes'.