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"We often forget that it is not just 'me' that needs to survive, but 'we'."
They aim to focus on social issues faced around the country, documenting the triumphs of the ordinary man, and helping these stories reach a larger audience and extend the required support to these people.
"We knew we needed to do something more concrete and substantial."
"Most of the money lies in the hands of the urban population and most of it in turn is spent on urban development, because that's where more money is," they said.
"The response has been absolutely incredible," they said, speaking of the campaign. "We were able to come this far only because of the kindness, unconditional love and support of our extended human family. Our only source of income is our documentary work. ""
Hollywood superstar Ashton Kutcher has also tweeted about the initiative.