Swedish Toy Catalog Defies Gender Stereotypes

Swedish toy company Top Toy has gone beyond a gender-neutral advertising campaign with their 2012 toy catalog.

1. Girls are pictured with Nerf guns.

2. And boys with dolls.

3. And boys and girls playing with the same dollhouse.

4. Also in the catalog: girls and boys playing with the same castle playset.

God, next thing you know, we’ll have cats and dogs sleeping together!

5. Sweden has a history of rejecting the stereotypes of gendered toys.

Earlier this year another Swedish company, Leklust, published a catalog that included images of a girl riding a toy tractor and of a boy in a Spider-Man costume pushing a stroller.

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