Sky Movies has got the exclusive UK rights to show Elf again. It won't be on free-to-air television.
Elf used to be a Christmas tradition on Channel 4. It's removal last year led to a memorable backlash.
I've wrapped presents to Elf. I've got drunk on mulled wine to Elf. I – like the majority of people on the internet – have excitedly yelped Elf quotes during Elf. In 2011, Sarah Millican tweeted that Elf was about to start. It was one of her most retweeted missives ever. Six million people watched Elf in 2008 – almost the number of people who watch The X Factor.