IMPORTANT: * indicates that the brand itself does not test on animals, but is owned by a parent company that does test on animals or owns other brands that do.
1. Milani has long-lasting formulas and elegant packaging at drugstore prices, making both your heart and bank account very happy.
2. BareMinerals* has everything you need for your "no-makeup makeup" looks and is best known for their original powder foundation, which earns a 10/10 for natural coverage.
3. Milk Makeup is like quintessential cool-girl makeup with its holographic-like formulas and packaging.
4. NYX Cosmetics* has unbeatable prices for high-performing, super-pigmented makeup that comes in very extensive shade ranges.
5. Pür Cosmetics puts an emphasis on products that actually help improve your skin over time, rather than those that just temporarily conceal.
6. Established by Swedish makeup artist Petra Strand, Pixi offers lots of eye, cheek, and lip makeup in soft, natural hues.
7. Kat Von D has bold, unapologetic makeup that's gained a cult following over the years, and they're also working towards becoming a 100% vegan line.
8. Physicians Formula is like the Clinique of drugstores, stocked with high-quality, hypoallergenic, and fragrance-free products that are totally safe for sensitive skin.
9. Glossier is a spin-off of acclaimed beauty blog Into the Gloss and uses feedback and responses from its readers and customers to create the next crowdsourced wonder.
Not certified, but their FAQ states: "no, we don’t [test on animals]! Our office mascot, a Shiba Inu named Chino, hangs out in the Gloffice all the time and we wouldn’t dream of testing on him or any of his friends."
Get the Boy Brow from Glossier for $16 (four shades) and the Generation G lipstick from Glossier for $18 (six shades).
Shop the full collection here.
10. Flower Beauty is Drew Barrymore's makeup line and evidently reflects her cheerful optimism with floral-patterned makeup and overall fresh, girlish lineups.
11. Wet N Wild is one of the most extensive brands for makeup lovers on a budget with collections that are as bold and colorful as their future wearers.
12. Hourglass Cosmetics has carved itself a niche in reinventing luxury makeup (with active complexion ingredients and Ambient Light technology), while also empowering the people who wear their products.
13. Bésame Cosmetics oozes vintage glam with lip, face, and eye products that are REPLICAS of actual shades from decades past.
Not certified, but their FAQ states: "Bésame does NOT test on animals at ANY level of production and uses natural, responsible ingredients in all our products. We are proud to be cruelty free!"
Get the 1938 Crimson Cream Rouge from Bésame for $12 and the Vanilla Brightening Powder from Bésame for $22.
Shop the full collection at Bésame Cosmetics and Sephora.
14. ColourPop really needs no introduction at this point as pretty much ~the~ go-to brand for super trendy but affordable makeup.
15. Bite Beauty lipsticks are loved by the masses, and for good reason — they're incredibly moisturizing, pigmented, long-wearing, and they come in a whopping 45 shades.
16. Marc Jacobs Beauty is all about the unexpected and prides itself on developing the most innovative textures and formulas, coupled with sleek artistry.
17. Catrice is a hip German-born brand that has an in-house ~Trend Division~ that creates limited makeup collections inspired by runway trends all-year round.
18. Urban Decay* is for the city-chic girl who needs her makeup to work as hard as she does on a daily basis.
19. Beauty Bakerie goes against the "bad girl" image associated with mainstream makeup by offering products that look and sound sweet enough to eat.
PETA certified.
Get the Lip Whip from Asos for $9+ (20 liquid metallic and matte shades) and the Frozen Illuminator from Beauty Bakerie for $32.
Shop the full collection at Asos and Beauty Bakerie.
20. Anastasia Beverly Hills became famous for their iconic brow products, but has been quickly making a name for itself in the lip, highlighter, and contour departments too.
21. BH Cosmetics is an Instagram-favorite brand that totes cool collaborations with celebs (Ashley Tisdale) and beauty bloggers (bubzbeauty).
Leaping Bunny certified.
Did I mention they're super affordable? For instance, a whopping 99-color eyeshadow palette for $14.99, BRB adding to cart.
Get the Studio Pro Perfecting Concealer from Amazon for 8.52+ (four color wheels).
Shop the full collection at BH Cosmetics, Amazon, and Target.
22. W3LL People delivers minimalist makeup with all-natural, results-driven ingredients, all of which are handcrafted in small batches in the USA.
PETA certified.
Get the Bio Brightener Stick and Bio Bronzer Stick from W3ll People for $23.99 each and the Expressionist Mascara from Amazon for $21.99.
Shop the full collection at W3LL People, Amazon, and Dermstore.
23. It Cosmetics* is out on a mission to create clinically-effective makeup and skin care products, whether it's Confidence in a Cream or Bye Bye Pores Powder.
24. Jane Cosmetics makeup embraces and reflects a sunny "girl next door" spirit, with price tags that don't go over $16.
PETA certified.
Get the Violet Femme Eye Shadow Palette from Jane for $13, the Bronzing Powder from Jane for $15, and the Multi-Colored Cheek Powder from Jane for $16.
Shop the full collection at Jane Cosmetics.
25. Koh Gen Do is a Tokyo-born brand that melds together traditional Japanese beauty rituals with cutting-edge technology for non-artificial formulas that compliment and soothe your skin.
26. Charlotte Tilbury is the British makeup artist's luxury namesake brand that is a regularly-mentioned favorite of countless celebs and models.
27. Too Faced* has cult-status eyeshadow palettes, moisturizing creams, and bronzers — all packaged in bright, welcoming colors.
28. Cover FX is all about non-irritating, vitamin-infused products that flatter your skin both in the short and long run.
29. Since its conception almost four years ago, Dose of Colors continues to deliver cult-favorite liquid lipsticks loved by makeup artists and junkies everywhere.
Leaping bunny certified.
Fun fact: Two liquid lipsticks were used on Beyoncé as faux lip liner for her fire 2017 Grammys performance.
Get the highlighter from Dose of Colors for $28.
Shop the full collection at Beauty Bay and Dose of Colors.
Here are some precious little bunny bebs to end on.
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