Everything You Need To Know About Japan's Mascot Craze
According to the Finance Ministry of Japan, the mascot craze is a waste of taxpayer money and the "yuruchara" should be decimated. WE MUST SAVE THE MASCOTS.
Many of these mascots, called "yuruchara," are facing extermination since Japan's Finance Ministry stated that most did not promote tourism and were a waste of taxpayer money.
Many of the mascots represent very obscure places and things. You wouldn't even guess half of them.
Can you guess what super-specific event Takamaru is the mascot for?
Do you even know what industry Kutan is the mascot of?
You'll never believe what the humanoid Katakkuri-chan represents.
Some localities are coming up with creative ways to save their beloved mascots. In Rumoi, Hokkaido, eight local mascots were combined to create the megazord-like Ororon Robo Mebius.
Most of these mascots may be unknown to you, but others are world-famous. You probably recognize the NHK World mascot, Domo.
That's because in 2008, Domo was featured in ad campaigns for Target.
Gunma-chan is the mascot of the Gunma Prefecture. It won the Yuru-kyara Grand Prix, Japan's national mascot character contest, in 2014.
If you couldn't tell, Gunma-chan is a pony walking on its hind legs. In the video below, he provides a great example of what these mascots are supposed to do: encourage tourism.
But no yuruchara is cooler than Funassyi, the mascot for the city of Funabashi, Chiba.
It's not a coincidence the words "fun ass" are in its name.
The genderless pear is famous enough to hold press conferences in Japan.
And record a single called "Funa Funa Funassyi."
Funassyi is such a big celebrity, it was even invited to New York Fashion Week this year.
So hey, Japanese Finance Ministry, don't burst our bubble.
We love these quirky half-human/half-fruit/half-flower/half-animal hybrids.
If Dagaya Kun the half-fish doesn't convince us to go to Nagoya city, Aichi prefecture, I don't know what will.
Seriously. I would follow Sanasenabona over a cliff if they asked me to.
PLEASE SAVE THEM ALL. THEY ARE SO WEIRD AND ADORABLE!
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