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17 Reasons Why Jos. Louis Are The Ultimate Culinary Delight

And for the last time, it's pronounced "jo-loo-ee."

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1. At first glance, it looks like standard chocolate snack thing. Nothing impressive.

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2. But when you bite into it, you come to the shocking revelation that no, this isn't just chocolate, it's red velvet.

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3. It finally hits you. You have just discovered some sophisticated shit.

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And there's no going back.

4. I mean, this thing is single-handedly responsible for putting red velvet on the map.

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Lil' delicious packaged trendsetters.

5. That chocolate. Those layers of cake. That ICING. It's nothing short of a masterpiece.

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6. And it's not just a snack. It's a full fledged cake. It's whatever you want it to be.

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Weddings? Birthdays? Whatever.

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7. When you were younger, it had the power to elevate a boring packed school lunch from a shitty sandwich to what felt like a 7-course meal.

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And you never traded a Jos. Louis. Ever.

8. But seriously. Is there anything better having one of these bad boys with a side of cold milk?

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Nope.

9. And yeah, yeah: They were meant to be a snack for children, but there's nothing about a Jos. Louis that is juvenile.

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And it pairs perfectly with wine.

10. Rumour has it that they taste amazing if you put them in the freezer.

Jump off a bridge if you don't like your Jos Louis' frozen

GAME. CHANGER.

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13. Please do not attempt to transform the Jos. Louis by making them at home or following an adorable Pinterest tutorial.

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Don't be that person.

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14. Don't you see? The Jos. Louis could never be improved upon. It's utter perfection.

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15. And the only possible way to improve a Jos. Louis is to add more Jos. Louis.

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And maybe some ice cream.

17. But that's a sacrifice, we as a species, should be willing to make.

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Thank you Jos. and Louis. Or Louis Jos. Whatever. Whoever you are, you're great.