The Macy’s Thanksgiving Day Parade is always known for its incredible floats and balloons...
But this year, we got a little bit more than we might've expected from our dear childhood friend, Smokey Bear.
That's right! We got some full-on pectoral action and people were simply not prepared for it.
And Twitter is absolutely losing it over the new-found attraction/confusion they're feeling:
That's all, folks! You can go ahead and pass your phone over to your grandma now at the Thanksgiving table.
Oh, and remember: Only you can prevent forest fires 🔥 🔥 🔥