How Do You Pronounce "Reese's Pieces"?

Let's settle this age-old debate once and for all!

So if you're addicted to all things chocolate and peanut butter, you've probably had more than a few of these...

abcnews.go.com / Via Hershey

...and DEFINITELY some of these!

amazon.com

But a debate has raged for FAR too long on how to pronounce the name of this saccharine treat. Do you say "Reese's" so it rhymes with "pieces" or so it rhymes with "CiCi's"?

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BUT LET'S SETTLE THE DEBATE ONCE AND FOR ALL WITH YOU, THE PEOPLE!!!

FYI, there really IS a right and a wrong way answer to this age-old debate.

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This is the "pieces" people right now:

BBC