We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    32 Products That’ll Make You Think “Yup, I’m Overhauling My Beauty Routine”

    Time to give your makeup stash a shake-up.

    1. A lightweight snail essence (no snails are harmed in the making of this product, promise) that'll deliver seriously good hydration and can help brighten your skin and potentially reduce/prevent acne.

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." —Shelby

    Get it from Amazon for $16.75

    2. A hair and body fragrance mist that'll have you wondering if it's considered proper etiquette to sniff yourself in public. Not to see if you smell bad, but because you'll smell so yummy, you won't be able to resist taking in your delicious aroma. 

    Promising review: "It smells fresh and clean. Exactly what I was looking for. I bought some expensive Dolce perfume, but this body mist is stepping on necks. TRUST ME. No need to layer this scent unless you want to." —Noel

    Get it from Amazon for $24 (available in six scents).

    3. A set of acne patches you can apply over a popped whitehead. Simply put the patch over a zit, let it sit overnight or throughout the day, peel it off, and watch it take all the pore-clogging gunk with it. 

    amazon reviewer's clear pimple patch full of sebum
    Reviewer before and after photo using patches

    Read our Hero Cosmetics Mighty Patch review!

    I suffer from hormonal acne — it's just something that I have come to terms with and will have to deal with for many more years to come and while it's not fun, these acne patches make it sooo much easier. When I have a pimple about to come to a head, I pop one of these babies on it before bed, and then peel it off along with all the gunk it pulls out. It definitely helps speed up the process and they're gentle on my sensitive skin!

    Promising review: "OMG! It actually works! My son gets really large acne breakouts that are really hard to heal. He put these on before bed and woke up to his large white pimples being gone! Like, completely gone. I usually pay $50 a visit to the dermatologist for 30 minutes for him to get extractions, which is pretty painful for him. We will be ordering more of these and using these instead!! If I could give more stars I would!" —Amazon Customer

    Get a pack of 36 from Amazon for $11.97.

    4. And because we're huge fans of letting hydrocolloid patches solve our problems, may we also recommend these overnight nose strips to help clean out popped zits taking up residency near your schnozz. 

    reviewer photo of their used patch and there are huge white patches to show what the sticker absorbed from their skin
    model wearing the patch

    Promising review: "It's gross in the most spectacular way. The amount of disgusting gunk that came out of my face was appalling, and I instantly gagged. However, my nose has never felt so clean and smooth for consecutive days. If you have oily skin, I definitely recommend washing your face first and applying it to the nose before moisturizing the rest of your face. If I could give this 10 stars, I would. Everyone is getting this for Christmas….maybe because it's not cheap." —Justina

    Get 10 patches from Amazon for $16.55.

    5. mascara for lashes so dramatic, no one will believe you when you tell them you bought it for less than $5 on Amazon. No need to spend hours wrestling with falsies to get the long lashes of your dreams. Reviewers also rave that this lasts all day. Thank goodness! You have better things to do than re-apply throughout the day. 

    buzzfeed editor's before and after for lash princess mascara
    gif of buzzfeed editor applying the mascara
    Kayla Boyd / BuzzFeed

    Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5, you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

    Get it from Amazon for $4.99.

    6. A mascara removal solution you'll love if the current story of your life is practically wrestling with stubborn waterproof mascara at the end of the day. All you have to do is apply this solution to your lashes, and after about two or three minutes, mascara (and eyeliner!) will melt right away. 

    Promising review: "I was skeptical because I have always struggled with removing waterproof mascara 100% on the first wash/wipe. I applied it to both my lashes and immediately washed my face with my normal cleanser, and I felt nothing on my lashes! Like I never applied anything to them. I am amazed and in shock still from this magical formula and invention! Best creation ever!" —Chrisy

    Check out our Heroine Make Speedy Mascara Remover review for more deets!

    Get it from Amazon for $10.89.

    7. Maybelline concealer reviewers love for its excellent price point, smooth sponge applicator, and the fact that it provides great under-eye coverage on those mornings when you wake after broken sleep. It helps brighten up the area and brings a lovely glow to your gorg eyes. ✨

    a reviewer photo before applying the concealer
    a reviewer photo of the same reviewer with the concealer applied

    Promising review: "Throughout high school, I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new, I definitely recommend you try this out." —Liela Lee

    Check out our Maybelline Instant Age Rewind Concealer review for more deets.

    Get it from Amazon for $8.80+ (available in 18 shades).

    8. A 10-ingredient cleansing balm with a buttery and silky texture that'll practically melt your makeup away minus the greasy/stripped feeling other makeup removers tend to cause. Reviewers also love this stuff for sunscreen removal! Basically, you're gonna wonder how you ever made it this far taking off your makeup at the end of a night without this amazing stuff. 

    The clear balm in a container
    A reviewer with a full face of makeup and an after image with it fully taken off

    Juno & Co. is a small biz that sells personal care and skincare products!

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok, and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I admit it doesn't take 100% of the makeup off, but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $12.99

    9. vitamin C serum crafted with an A-list roster of skincare ingredients such as hyaluronic acid, niacinamide, salicylic acid, and retinol. It can help treat acne, brighten the complexion, reduce the appearance of dark spots, and hydrate thirsty skin. 

    Check out our TruSkin Vitamin C Serum deep dive for more info!

    Promising review: "This stuff is amazing! I am 39 and have dark spots on my face from sun damage and some scarring from cystic acne. Holy cow, this has lightened my dark spots by at least 75%. Honestly a miracle. And for the price! Other brands are four times the price. Try this out for sure. Stick to it and give it some time. I saw an amazing difference, so so happy with it. Also, some of the best customer service I’ve ever had." —Ashley F.

    Get it from Amazon for $21.97+ (available in two sizes).

    10. An eye primer because you didn't spend time perfecting your smoky shadow look just for it to *poof* disappear come lunch time. 

    A customer review photo of their eye makeup done at 8:30 a.m.
    The same customer with a review photo showing their eye makeup at 6:30 p.m.

    Promising review: "I have very oily skin and extremely oily eyelids. I'm not a big makeup person (oily skin, yo), but I picked up some pretty Urban Decay palettes on sale and wanted to give them a fighting chance. I came across this product, and with all the positive reviews, decided to give it a try. Where has this been all my life? It's lightweight, evens out the skin tone on my lids, and keeps my eye makeup looking great all day. Now I even wear the primer by itself with no makeup, because of the oil control. I'll be buying this stuff forever." —amarch99

    Get it from Amazon for $13.99.

    11. A smudge- and waterproof eyeliner with a formula so smooth, creamy, and intensely pigmented you'll ditch every other eyeliner you own the second this baby arrives on your doorstep. Seriously, how did you get by so long without this?! 

    A model wearing black winged eyeliner
    a model wearing the eyeliner in blue
    Kulfi Beauty

    Kulfi Beauty (named for a type of South Asian ice cream) is a woman-owned small biz that Priyanka Ganjoo founded after spending years working in the beauty industry without ever seeing herself represented. Their mission is all about creating space for self-expression, particularly within the South Asian community, and all of their products are made with the skin concerns of WOC in mind.

    Promising review: "This product glides on so smoothly and stays on all day, even on oily lids. The colors also look fantastic on brown skin! I just repurchased a couple of shades; I’m never using another liner." —Devika S.

    Get it from Kulfi Beauty or Sephora for $20 (available in seven colors).

    12. But if you don't have time to fuss around in the morning and need a time-saving solution, this winged eyeliner stamp helps you get the perfect cat-eye in mere seconds. Just stamp it on and go, go, gooooo!

    a reviewer wearing the eyeliner stamp
    a reviewer hand holding the eyeliner pen/stamp

    Lovoir Beauty is a small biz based in New Zealand that sells this genius winged eyeliner stamp known as The Flick Stick.

    Promising review: "Eyeliner was the most tedious part of my makeup routine, but The Flick Stick makes me look forward to doing my liner without having the stress of messing it up with my shaky hands." —Zehra Ali

    Get it from Amazon for $14.98 (available in three sizes and a combo pack).

    13. A gel-based primer designed to "grip" your makeup so it actually stays put all day. Plus, it contains hyaluronic acid to help moisturize your skin in the process. Basically, this is just the product your cosmetic bag has been missing and is practically begging you to purchase already!!!

    reviewer makeup over primer
    reviewer holding tube of grip primer

    Promising reviews: "I [fell in love with a] sample of the Milk Hydro Grip primer, but when I went to buy it...$36 for a relatively small bottle! I wanted to find a good alternative, so I bought this. It is PERFECT! Nearly identical formula. I have sensitive skin and this did not break me out. It really does help keep makeup on all day and makes your skin look smooth. I highly recommend this." —Allison

    Get it from Amazon for $10 (available in two versions).

    14. An exfoliating lip brush your dry lips will be oh so thankful you purchased. Use this before applying your favorite lip balm, and you may notice it absorbs faster (and works better). 

    the exfoliating lip brush in pink
    Amazon

    Promising review: "Game changer. Way better than my previous method of fingers then a washcloth. This scrubs away all the dry lippy skin, especially in the winter months, so that your balm can really penetrate and make your lips super moisturized and soft." —Travis Reese

    Get it from Amazon for $7.99. And you might want to consider pairing it with this effective little lip scrub if you're in the market.

    15. And now that your lips are flake-free, an ultra-hydrating lip balm rich in antioxidants, vitamin E, and green tea that your dry-as-heck lips are gonna be sure to savor. 

    Reviewer's lips before using Jack Black lip balm
    Reviewer's lips after using Jack Black lip balm

    Promising review: "I'm going to get straight to it. I have NEVER had a lip balm that does what this magic tube does. I have had chapped lips for years, no matter the season, and no other lip balm works like this one. It goes on smooth, not greasy, and absorbs SO WELL. After three days of use, my lips have become soft and smooth. No peeling or flaking, and I...AM...IMPRESSED! I'm conceited now, LOL. I've taken 93 selfies with the infamous duck lips pose, AND my hubby even noticed during our last smooch sesh that something changed, LOL...TMI? Maybe. But y'all need to know how friggin' awesome this product is. I'm stocking up ASAP!!" —iamzenobiamarie

    Get it from Amazon for $10 (available in six flavors). 

    16. Or a lip sleeping mask trio designed to help hydrate and nourish your kisser overnight so it feels nice and soft when you wake up. Reviewers love that these are similar to the Laneige sleeping mask and come with THREE masks for a fraction of the cost of one mask.

    Promising review: "Just like the Laneige lip mask. This is the most moisturizing lip treatment on the market. When my lips started getting dry due to the cold season, I considered buying the Laneige lip mask, but it was soooo expensive. This is a fraction of the cost and feels just the same. Very good product." —Riya

    Get it from Amazon for $9.90 (available in six combos). 

    17. A scalp shampoo brush to not only aid in giving you a deeper clean when shampooing your hair, but to help relax your scalp too!

    BuzzFeed editor holding pink scalp massager with silicone bristles
    editor showing other side where there's a gripper for fingers
    Emma Lord / BuzzFeed

    Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z

    Get it from Amazon for $6.98+ (available in three colors).

    18. A lash lift kit equipped with everything you need to give your lashes a gorg extension. Reviewers love how truly easy this is to use AND the fact that you get salon-worthy results at a fraction of the cost.

    This kit includes lash glue, lash perm, lash fixation, lash nutrition, lash cleanser, five silicone pads, three lash cleaning brushes, 10 lash micropores, 10 brushes, and five gel under-eye pads. 

    Note: If you have sensitive skin, especially around your eyes, some reviewers noted this can cause irritation.

    Promising review: "I'm not gonna lie, I was worried that this stuff would either not work at all or make all my lashes fall out. Thankfully, it was neither, and the results are UNREAL. I HIGHLY suggest watching some YouTube videos of other people using their perm kits before attempting to use yours. I have big fingers and small eyes, so it was difficult for me to get the lift pads in the right positions. However, once that was over, the rest was a breeze. Unlike some of the other kits I've seen here, this one has basically everything you need. The only other things I needed were a mirror, some tissue, and a little bit of plastic wrap to cover my lashes while waiting for the lotions to work their magic. I'm totally impressed and will definitely be buying this again! —Ryan

    Get it from Amazon for $24.99.

    19. And if the amount of items that come in the above kit is already overwhelming you, don't worry. We have an even easier solution: This lash serum is designed to help help strengthen your natural eyelashes so they look thicker and fuller — just be sure to use it consistently for optimal results!

    Promising review: "This stuff is a magical miracle elixir! I use it twice a day and after about six weeks the results are literally unbelievable! It works, and it works fast. I have naturally straight, light brown, thin lashes. They’re now darker, thicker, and so long they touch my glasses!" —V. Campbell

    Get it from Amazon for $23.99+ (available in three colors). 

    20. A set of matte liquid lipsticks boasting some seriously impressive pigmentation and even more impressive wear. This stuff will last all day without fading. Oh yeah, and the whole set costs less than $10. You can thank me later.

    Reviewer wearing red matte lipstick
    Reviewer wearing all six shades of pink and red matte on their hand

    Promising review: "What can I say? I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right: For some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but it dries in under a minute. It survived eating a cupcake, a Starbucks drink, and an entire evening out with no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire

    Get a six-piece set from Amazon for $9.99 (available in three color combinations). 

    21. A weightless cream blush whose buildable formula will make you SWOON. Whether you're looking for a little rosy flush or some serious pop on your cheekbones, you're in control.

    Reviewer holding the pink applicator for the blush and wearing it
    Reviewer in the reddish tone of blush

    Promising review: "These are so high quality, and I am so happy I took a chance on them. For anyone unfamiliar with Korean beauty products, know that these are very high-quality. The formula is very lightweight, the color is water-infused, and when you put the product on, it’s very natural looking. If you came to Amazon to look for a liquid blush, this is the absolute best option for the price you’re paying." —Nyooni

    Get it from Amazon for $7.99 (available in 12 shades).

    22. A shadow powder for those looking to touch up their roots or fill in areas where their hair is a little thinner. All you have to do is tap the powder and fill!

    reviewer before showing a thinning hairline
    same reviewer after using the powder with scalp completely filled in

    This stuff is cruelty-free and contains plant fibers and beeswax, so it's safe to use on your skin.

    Promising review: "This product is AMAZING! If you have thinning hair or graying hair, this powder is a must-have. It even creates a bit of volume in my very thin hair. I've purchased many different hair products to conceal my thinning hair; most are ineffective, messy, or leave my hair feeling greasy. This is super easy to use; I even use it for my sparse eyebrows. I simply use a soft, small lip liner brush to fill my brows for a natural look. I also love that it lasts ’til your next shampoo. At first, I didn't like the built-in sponge, but I've grown to really like it. The powder sticks to the sponge, making it easy to apply to whatever area you want to cover up, and the powder doesn't come off on pillows if you leave it on overnight." —Amazon Customer

    Get it from Amazon for $8.98 (available in 11 shades).

    23. A brow glue soooo good, we should probably warn you one of the side effects will be bringing back the phrase "eyebrows on fleek" unapologetically. And you know what? We support it. 

    Promising review: "Boy Brow from Glossier was my ride-or-die eyebrow product for years, but the tubes are so small and they raised the price so I could no longer justify it. This brow glue is the closest thing I’ve found to it and it’s half the price! Will definitely repurchase." —Alex

    Get it from Amazon for $9.96 (available in five shades, including clear). 

    24. A Supergoop sunscreen and primer with a cult following, and for GOOD REASON! This SPF 40 formula contains hyaluronic acid, niacinamide, and vitamin B5 to nourish and hydrate skin, protect it from the sun, and give you some gorgie glowy/dewy shine!

    Promising review: "I’ve tried a lot of sunscreen and primers over the last year. I mean A LOT. My skin is super sensitive, acne-prone, and prone to dryness and redness. (Complicated, I know.) This stuff doesn’t feel heavy and moisturizes really well while not feeling like I’ll break out later. It protected my skin from sunburn during six hours at Six Flags. I don’t wear a ton of makeup, but the foundation and bronzer I wore didn’t budge or crease. It makes your skin glow a lot, which alone is a bit much for me, but under some foundation, it looks amazing! Def worth the buy and will buy again." —H. E. Adams

    Get it from Amazon for $18+ (available in three sizes).

    25. A wondrously cool lip stain masque that might just make you want to launch your very own beauty influencer career, and here's why: When you first apply it to your lips, it starts blue (and a quite beautiful blue, at that). After letting it set for 10–30 seconds, wipe it away with a damp tissue or towel to reveal a BEAUTIFUL natural lip stain. How can you NOT want to document that process and share it with your followers?! 

    Model applying blue lip mask and peeling to reveal maroon lip stain
    Reviewer peeling off the mask to show red lip stain

    Promising review: "I didn’t know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute, and when I wiped it off with a damp cotton ball, the color was beautiful. It’s true to its word about the 12-hour stay power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn’t come off! If you like lip stains, get this product! It’s a keeper. I will be ordering all of the shades." —Brandy

    Get it from Amazon for $22 (available in 23 shades).

    26. An adorably-packaged serum (hello, look at the little piggy!!!) that'll help give your pores HELL! No really, it's called Hell Pore Control Serum. This hyaluronic acid serum is meant to help tighten pores, restore moisture to your skin, and leave it feeling soft in the process. 

    three bottles of the serum with packaging with illustration of a pig stirring a cauldron
    Before and after of reviewer with acne that's less inflamed in the after pic

    Promising review: "If I could give this 10 stars, I would! I ran out of The Ordinary hyaluronic acid I’ve been using for a year, and no stores close sold it, so I gave this a try. So glad I did because it’s a thousand times better!! I put it on first, then moisturizer, and after I put on my primer and makeup, it looks the best it’s ever looked. My pores were smaller in just three days, and my skin was so hydrated. I have combo skin, so my T-zone gets awfully oily. The fix is to make sure your skin is hydrated. Also, the bottle is twice the size of The Ordinary! This does it all!!! So very impressed." —smnthfinch

    Get it from Amazon for $8

    27. A monochromatic E.l.f. Cosmetics multi-stick you can use on your eyes, lips, and cheeks (talk about a triple threat). This must-have for your makeup routine boasts a lightweight, nourishing, and non-greasy formula (it's made with vitamin E) and is highly blendable!  

    various shades of the elf multi stick
    reviewer selfie while wearing the multi stick

    Promising review: I've purchased this multiple times. I love the look. It's light and subtle and pretty. I'm over 60, and this provides the pop of color I need without looking like a clown! E.l.f. Cosmetics is highly underrated!" —Cricket

    Get it from Amazon for $5 (available in seven shades).

    28. A heatless curling rod so you can achieve easy, breezy curls all without having to turn on hot styling tools.

    Reviewer with the headband woven into their hair
    Reviewer with curly hair

    This set comes with a curling rod, a claw hair clip, two duckbill hair clips, and two hair scrunchies. It works best when rolled with damp hair and boasts being compatible with all hair types.

    Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN, was I right to be hopeful. Wrap pieces of damp hair around it before bed; the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top volume, but nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah

    Get it from Amazon for $7.99+ (available in five colors). 

    29. A L'Oreal powder foundation at an unbeatable price for newbie foundation wearers or anyone looking to switch from liquid foundation. It provides full coverage, a matte finish, up to 24 hours of wear, AND it'll hold up to water, heat, and sweat (summer will be back eventually, ppl!!!)

    reviewer with foundation on half of face, other half without
    gif of different shades of the foundation

    Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen and then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge it comes with; I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot, and I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba

    Get it from Amazon for $7.99+ (available in 13 shades).

    30. A flat foundation brush here to put any other foundation brush on the market to shame. This thing does a stellar job at blending liquid, cream, and powder cosmetics. Plus, it comes with a carrying case for easy touch-ups on the go or for convenient travel packing.  

    Promising review: "I saw this on TikTok. I’m a middle-aged woman. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work, and my other brushes get damaged sometimes." —Thayel M. Caison

    Get it from Amazon for $9.99 (available in 13 colors).

    31. A highly rated NYX matte setting spray for spritzing on after your makeup routine so your stunning lewk stays put no matter what the day may throw your way. 

    Promising review: "Love this spray. I like that it's small and portable. It does set your makeup matte, which I love. Keeps my makeup in place all day. I use it pretty much daily when it's summer. It is great when you travel anywhere hot and humid and don't want your makeup to slide off." —Tina J.

    Get it from Amazon for $8.48.

    32. A Shark FlexStyle that reviewers compare to the Dyson Airwrap and is a fraction of the cost! It boasts a lightweight design with five styling attachments to help you achieve the hair lewks of your dreams! 

    reviewer photo of the shark hair dry and attachments
    reviewer showing what their hair looks like after using the shark hair dryer

    The dryer features four heat, three airflow settings that can be increased or decreased depending on your preferences, and a cool shot button to lock in your style! As for attachments, it comes with two auto-wrap curlers, an oval brush, a paddle brush, and a concentrator. 

    Promising review: "This hair dryer/tool is definitely worth the money. The blow dryer is powerful and dries my hair quickly, and the hot tools allow for efficient and easy styling. It’s easy to travel with and pack up as well. 10/10 recommend!" —Joshua D.

    Get it from Amazon for $289+ (available in three styles).

    Reviews in this post have been edited for length and clarity.