Twitter Users Suspect Someone Is Paying To Trend Hashtags Against "Udta Punjab" And Kejriwal
Something's not quite right there.
A lot of big names have stood up against the heavy censorship that has hit Indian cinema in recent times, the latest casualty being the Anurag Kashyap-produced Udta Punjab.
Earlier today, Censor Board chief Pahlaj Nihalani alleged that the film's producers had taken money from Kejriwal to fund the film and portray the state of Punjab in a bad light.
However, many users pointed out that numerous tweets under the hashtag were exactly identical.
The tweets seemed to point towards a concentrated effort by someone to malign Kejriwal and steer the controversy away from the government and the censor board.
Screenshots of an alleged email by social media marketing firm BuzzOne soon surfaced, which informed the receiver about the hashtag, when to start tweeting, and even some sample tweets.
BuzzFeed has reached out to BuzzOne and is awaiting a reply.
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