Chennai is still recovering from the devastating floods that brought the city to a halt earlier this month, and which claimed over 280 lives.
On December 30, The Times of India published this full page ad beginning with the words "Flood Alert", on the front page of their Chennai edition.
The ad is actually for a housing society constructed by builder Golden Homes, and talks about how it remained unaffected during the Chennai floods.
Many have called out the builders for their insensitivity and for trying to cash in on a tragedy.
