Celebrities around the world have had to pay a heavy price for their fame, being hounded by cameras wherever they go.
Well, meet 28-year-old Saif Siddiqui, who has invented the answer the all their privacy woes – the ISHU scarf.
Siddiqui is a former G.D. Goenka Public School student from New Delhi, who now runs his booming business shuttling between London and Amsterdam.
The ISHU scarf is made of a special fabric (enhanced with thousands of nano-spherical crystals) that reflects light back into a camera, basically rendering all flash photography useless.
The name stands for privacy and silence, and is a play on the words "issue" and "shh".