go to content

This Dude Invented A Trippy-Ass Scarf That Makes It Impossible To Take Photos Of Its Wearer

Here's why everyone from Cameron Diaz to the Jonas brothers are flocking to this Delhi guy.

Posted on

Well, meet 28-year-old Saif Siddiqui, who has invented the answer the all their privacy woes – the ISHU scarf.

Siddiqui is a former G.D. Goenka Public School student from New Delhi, who now runs his booming business shuttling between London and Amsterdam.

The ISHU scarf is made of a special fabric (enhanced with thousands of nano-spherical crystals) that reflects light back into a camera, basically rendering all flash photography useless.

The name stands for privacy and silence, and is a play on the words "issue" and "shh".

The product has taken the celeb world by storm, with everyone from Hollywood actors to football superstars being spotted wearing the scarf in public.

theishu.com

Some of ISHU's patrons include Cameron Diaz, DMX, and Nick and Joe Jonas, among many others.

"The main intention is to make people aware of how important privacy actually is. Everyone has a ‘brand’ online, and with the ISHU scarf, people are back in control of their privacy," Siddiqui told BuzzFeed.

He aims to bring the concept to India in a few months, and is hopeful that it will catch on in Bollywood as strongly as it has in the rest of the world.

Every. Tasty. Video. EVER. The new Tasty app is here!

Dismiss