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This Viral Selfie Is Proof That You Don't Have To Be Fair To Be Lovely

"The faces of India they won't show you."

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It's no secret that Indian culture, society, and people are obsessed with fair skin, and equate it to beauty.


Crores of rupees are spent on ads and celebrity brand ambassadors annually to promote the message that fairness is a superior asset.

But, perhaps, none has been as viral as this selfie that a woman took with her cousins a year ago.

The image, titled "The Faces Of India They Won't Show You", was uploaded on a Facebook page called The Uncanny Truth Teller 2 page two weeks ago, and has been shared over 40,000 times already.


The photo was originally posted on Instagram by Singapore resident Abirami Ravichandran Pillai, as part of #UnfairAndLovely – a global campaign to celebrate dark skin.

Instagram: @abi_thepooja

"I had no idea a simple selfie with my cousins would go so viral. At one point, I was uploading a picture to my Instagram, as I do. The next thing I know, it's being shared on Facebook a few thousand times," Pillai told BuzzFeed.