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Say Hello To India's Latest Cringe-Pop Superstar – Dhinchak Pooja

Go home, Taher Shah.

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In 2011, an unknown teen by the name of Rebecca Black singlehandedly gave birth to an entire genre of YouTube music videos, now popularly known as cringe-pop.

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Her insanely viral song "Friday" has gained almost 100 million views and a shocking two million dislikes since its release.

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TBH, it's hard to describe why her single "Swag Wali Topi" has taken over the Indian internet over the past week, unless you guys watch it... So just watch it.

View this video on YouTube

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In fact, among the song's bigger fans is none other than respected actress Richa Chadha.

IF THIS IS DELIBERATE,ITS GENIUS! https://t.co/uPufkHFUYp

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OK sure, the only people sharing the song are the ones making fun of it, but it is an earworm annoying enough to have given rise to an ironic new catchphrase.

SWAG WALI TOPI MERI SWAG WALI TOPI. Fuck.

Swag wali topi meri swag wali topi...... @lady_gabbar 😍😝🙇