Prime Minister Narendra Modi and Mark Zuckerberg recently changed their Facebook profile pictures to show their support for the "Digital India" campaign.
Facebook even rolled out a feature which would make it easier for all users to change their profile pictures to the Digital India avatar.
However, a look at the source code shows that the new profile pictures are linked to Facebook's "Internet.org" initiative (recently renamed to "Free Basics by Facebook".)
And some users have speculated that Facebook could use these new display pictures as proof of your support for "Free Basics".
So why should you care?
Because some argue that “Internet.org/Free Basics” is an anti-net neutrality initiative and, among other harmful side effects, has the potential to prevent new Indian startups from surviving and thriving.
Still don't understand?
Free Basics will give Indians free access to Facebook and its partner sites, but charge them money to access sites that aren’t part of Facebook’s package.
Which will eventually cause all the smaller companies and startups to die.
And that's why some people are angrily asking that we all think twice before opting in for a saffron-white-and-green profo.
Choose wisely, netizens.
Update
A Facebook spokesperson told BuzzFeed in an email:
"There is absolutely no connection between updating your profile picture for digital India and registering support for Internet.org. An engineer mistakenly used the words "Internet.org profile picture" as a shorthand name he chose for part of the code. But this product in no way connects to or registers support for Internet.org. We are changing the code today to eliminate any confusion."