One of Netflix's biggest shows is House Of Cards, and yesterday marked its lead Kevin Spacey's 57th birthday.
Being a show about politics, Netflix India decided to wish him in the fashion of a local political party, and photoshopped his face and their greetings on a huge billboard.
Happy birthday, Spacey Ji! #FU2016
The message read "Birthday wishes to Sri Kevin Spacey".
What they didn't realise was that their biggest competitor, Hotstar, had actually run a very similar IRL campaign in 2015, to promote On Air With AIB.
And Hotstar made sure that Netflix India knew who got there first.
.@NetflixIndia We're flattered :)
It seemed like Hotstar had won the bragging rights until, 90 minutes later, Netflix hit back with this pretty brutal GIF from Spacey's show.
.@hotstartweets @AllIndiaBakchod
Not to be left behind, Hotstar responded with a GIF from their flagship show too.
.@NetflixIndia And delusion keeps us entertained!
But Netflix had the last word when they tweeted this:
.@hotstartweets Glad someone's doing the entertaining :)
Meanwhile, everyone using Netflix and Hotstar with Indian broadband speeds.
