Ever since its trailer released in December, Ekta Kapoor's Kya Kool Hain Hum 3 has come under fire from viewers for objectifying women and its misogynistic humour.
If you thought Bollywood couldn't get much worse, check out Kya Kool Hain Hum 3.
On January 5, Bombay Times reported that Ekta Kapoor had added a "feminist touch" to the film by changing the lyrics of one of its songs from "Oh boy I am your soft toy" to "Oh boy you are my soft toy".
And people haven't been able to wrap their heads around the story.
Disturbing activities in the name of feminism. #seriously
Slow clap for Ekta Kapoor who "empowered" a half-naked woman in a sexist comedy by changing 'I' to 'you'.
Kapoor's edit has been met with sarcasm and a lot of sass.
@pi_alize 150 minutes of objectification, 3 minutes of feminism. Ekta Kapoor is such a boss.
A looooot of sass.
A milestone in the Feminist Movement. Thankyou Ekta Kapoor. What a lovely day https://t.co/b7reAOP07W
FEMINISM EXISTS AND IT IS AS REAL AS THE SKY IS BLUE! REJOICE, SISTERS! https://t.co/gWcclHMgJC
Sincerely hoping Ekta took a day off today after having singlehandedly saved all of womankind. What a visionary yaar, matlab 2 gud.
Gonna have to try harder, Ekta.
