Tuesday's edition of The Times of India carried this full-page ad on page 5.
The strange ad speaks about humanity's existence and the need to search for life in outer space.
The same ad appeared in newspapers around the world.
It was released to announce the launch of a $100 million project "Breakthrough Listen" that brings together scientists from around the world in the largest ever search for extraterrestrial life.
The project is funded by Russian billionaire Yuri Milner, and is supported by many notable names such as Stephen Hawking, Magnus Carlsen and Seth MacFarlane.
"There is a big, philosophical question which people have been asking for years, are we alone in the universe? I thought it is a big enough question for someone to do something about," Milner told The Times of India.
The initiative will also conduct a million dollar international competition "Breakthrough Message" to create digital messages that best represent humanity and planet Earth.
The project is set to begin making observations in 2016.