An Ad For Boner Pills In Today's "TOI" Lauded PM Modi And Urged Us To "Stay-On" For Demonetisation

    Don't go soft on this idea.

    Sahil Rizwan
    by Sahil Rizwan

    BuzzFeed Staff, India

    It wouldn't be a stretch to say that the government's demonetisation plan has not been well-received by a large percentage of the Indian population.

    Sajjad Hussain / AFP / Getty Images

    Fortunately for PM Modi, an unlikely supporter arose for him inside today's Times Of India with the publication of this ad for Stay-On power capsules.

    The Times Of India

    For the uninitiated, "power capsule" is just fancy talk for boner pill.

    The ad congratulates "the leader" for taking a bold decision, urging citizens to stop whining about inconvenience and "just stay on" for the betterment of the nation.

    Money Sharma / AFP / Getty Images

    The copy, as you can imagine, uses a lot of innuendo. This includes a line that asks Indians to perform their duty "energetically with vigour and vitality."

    People were left open-mouthed once the seminal ad came on their timelines.

    Twitter: @DilliDurAst
    Twitter: @angadc

    Twitter, especially, saw a huge uprising of jokes:

    Veena Venugopal @veenavenugopal

    How to get a hard on? Think #DeMonetisation

    Reply Retweet Favorite

    And, of course, the puns came fast and hard too.

    Twitter: @awryaditi
    Twitter: @YearOfRat

    Here's to more such cocksure ads in our lives every day.

    NBC