Earlier today, the Indian army announced that it had conducted surgical strikes on terror launch pads across the Line of Control late on Wednesday night.
Just hours after the news broke, Gurgaon-based restaurant chain Burger Singh announced that it would be offering 20% off on all orders "in light of the surgical strike by India defence forces".
It also sent out a text message blast to inform all its customers about the offer.
The chain was immediately called out for its insensitivity and opportunistic behaviour.
Dear @BurgerSinghs, You mixed up patriotism with jingoism. Celebrating a surgical strike with a discount on burgers… https://t.co/Ns8aOGvzTV