Up until a couple of days ago, the Cherry Orchard Facebook page used to be a quiet place, with each post getting only a handful of likes from their few thousand followers.
That was until September 5, when their profile picture, uploaded all the way back in March, suddenly started getting hundreds of likes and shares without explanation.
Well, at least it seemed like it was without explanation until you took a look at the comments.
Users from around the world couldn't help but point out that the logo didn't really look like two cherries. It resembled something way, waaaaaaay different.
People were compelled to share the unintentional hilarity with their friends.
But, while the logo was getting a lot of attention already, it only started going truly viral when meme pages across the world wide web started sharing Cherry Orchard's profile picture to their countless followers.