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This Hilarious Appeal To Cannes Shows How Messed Up Charity-Based Ads Can Be

Why transform the lives of those in need for only 3 months a year?

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Every year, in June, the Cannes Lions are held to award the most creative ad campaigns in the world.

Martin Cajzer / Via flickr.com

And every year, from March to June, brands try to come up with campaigns that showcase their will to help society.

The PR section is one of the most hotly contested categories each year.
iCONGOtv / Via youtube.com

The PR section is one of the most hotly contested categories each year.

They find creative solutions to the problems of those in need.

iCONGOtv / Via youtube.com

Unfortunately, they only seem to wanna help out for those three months a year.

iCONGOtv / Via youtube.com
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March to June. The End.

iCONGOtv / Via youtube.com

And why is that?

iCONGOtv / Via youtube.com

Yep. Just for the awards.

iCONGOtv / Via youtube.com

Every. Single. Year.

iCONGOtv / Via youtube.com
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The Indian Confederation of NGOs (iCONGO) has made this appeal to the Cannes Lions that can motivate ad agencies to help people all year round.

iCONGOtv / Via youtube.com

The math is undeniable tbh.

iCONGOtv / Via youtube.com

Watch the hilarious yet poignant appeal here.

View this video on YouTube

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