Skip To Content

    This Hilarious Appeal To Cannes Shows How Messed Up Charity-Based Ads Can Be

    Why transform the lives of those in need for only 3 months a year?

    Every year, in June, the Cannes Lions are held to award the most creative ad campaigns in the world.

    Martin Cajzer / Via flickr.com

    And every year, from March to June, brands try to come up with campaigns that showcase their will to help society.

    iCONGOtv / Via youtube.com

    The PR section is one of the most hotly contested categories each year.

    They find creative solutions to the problems of those in need.

    iCONGOtv / Via youtube.com

    Unfortunately, they only seem to wanna help out for those three months a year.

    iCONGOtv / Via youtube.com

    March to June. The End.

    iCONGOtv / Via youtube.com

    And why is that?

    iCONGOtv / Via youtube.com

    Yep. Just for the awards.

    iCONGOtv / Via youtube.com

    Every. Single. Year.

    iCONGOtv / Via youtube.com

    The Indian Confederation of NGOs (iCONGO) has made this appeal to the Cannes Lions that can motivate ad agencies to help people all year round.

    iCONGOtv / Via youtube.com

    The math is undeniable tbh.

    iCONGOtv / Via youtube.com

    Watch the hilarious yet poignant appeal here.

    View this video on YouTube

    youtube.com

    BuzzFeed Daily

    Keep up with the latest daily buzz with the BuzzFeed Daily newsletter!

    Newsletter signup form