Every year, in June, the Cannes Lions are held to award the most creative ad campaigns in the world.
Martin Cajzer / Via flickr.com
And every year, from March to June, brands try to come up with campaigns that showcase their will to help society.
iCONGOtv / Via youtube.com
The PR section is one of the most hotly contested categories each year.
They find creative solutions to the problems of those in need.
iCONGOtv / Via youtube.com
Unfortunately, they only seem to wanna help out for those three months a year.
iCONGOtv / Via youtube.com
March to June. The End.
iCONGOtv / Via youtube.com
And why is that?
iCONGOtv / Via youtube.com
Yep. Just for the awards.
iCONGOtv / Via youtube.com
Every. Single. Year.
iCONGOtv / Via youtube.com
The Indian Confederation of NGOs (iCONGO) has made this appeal to the Cannes Lions that can motivate ad agencies to help people all year round.
iCONGOtv / Via youtube.com
The math is undeniable tbh.
iCONGOtv / Via youtube.com
Watch the hilarious yet poignant appeal here.
