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    This Hilarious Appeal To Cannes Shows How Messed Up Charity-Based Ads Can Be

    Why transform the lives of those in need for only 3 months a year?

    Every year, in June, the Cannes Lions are held to award the most creative ad campaigns in the world.

    Martin Cajzer / Via flickr.com

    And every year, from March to June, brands try to come up with campaigns that showcase their will to help society.

    iCONGOtv / Via youtube.com

    The PR section is one of the most hotly contested categories each year.

    They find creative solutions to the problems of those in need.

    iCONGOtv / Via youtube.com

    Unfortunately, they only seem to wanna help out for those three months a year.

    iCONGOtv / Via youtube.com

    March to June. The End.

    iCONGOtv / Via youtube.com

    And why is that?

    iCONGOtv / Via youtube.com

    Yep. Just for the awards.

    iCONGOtv / Via youtube.com

    Every. Single. Year.

    iCONGOtv / Via youtube.com

    The Indian Confederation of NGOs (iCONGO) has made this appeal to the Cannes Lions that can motivate ad agencies to help people all year round.

    iCONGOtv / Via youtube.com

    The math is undeniable tbh.

    iCONGOtv / Via youtube.com

    Watch the hilarious yet poignant appeal here.

    View this video on YouTube

    youtube.com