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There's Something Hidden In The Hershey's Logo And It'll Rock Your World

Props to whoever designed this logo.

Ryan Schocket
by Ryan Schocket

BuzzFeed Staff

OK, so there's this video trending on YouTube called, "10 Hidden Images in Famous Logos!"

View this video on YouTube
youtube.com

It goes through a bunch of images that are hidden in famous logos, like the word "Mom" in the Wendy's logo, as well as the the iconic arrow in the word "FedEx."

The Wendy's and FedEx logos
Wendy's / FedEx

But the video also revealed that there's a hidden image in the Hershey's logo.

CitvTv

At first I didn't see anything. Like, everything seems okay here.

Close-up of Hershey's Kisses label
Hershey

But then the video guy rotated it.

The Hershey's Kisses label at a right angle
Hershey

AND I SAW IT.

MTV

Let me zoom in for you.

Close-up of the "K" and the "I"
Hershey's
MTV

Look familiar? IT'S A HERSHEY'S KISS.

Close-up of an unwrapped Hershey's Kiss in the palm of a hand
@thetwatmonster / Via imgur.com

YUP.

The shape and color of an unwrapped Hershey's Kiss seen in the logo
Hershey

I've seen the logo a thousand times and NEVER NOTICED.