You'll Either Love Or Completely Hate This Shark Week Commercial Showing A Seal Getting Eaten

    "It's a bad week to be a seal."

    This is Shark Week's newest TV spot, a fake newscast featuring the demise of an unfortunate seal named Snuffy.

    View this video on YouTube

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    The advertisement has split viewers 50-50, with some thinking it's in bad taste and others thinking it's hilarious.

    The shark week commercial made me cry...

    Posh Princess

    @Pretty_Preppy

    The shark week commercial made me cry...

    THE NEW SHARK WEEK COMMERCIAL HAS ME DYING 😂😂😂😂😂😂

    Taylor Baldwin

    @Taylorr_Gangg23

    THE NEW SHARK WEEK COMMERCIAL HAS ME DYING 😂😂😂😂😂😂

    Benjamin Mason

    @Benbeenjammin1

    That shark week commercial is funny

    That Shark Week commercial was so sad! I can't believe they just should a seal getting eaten by a shark.

    Jessica Portillo

    @Its_Jessssica

    That Shark Week commercial was so sad! I can't believe they just should a seal getting eaten by a shark.

    That new shark week commercial is hilarious

    Deon

    @dlibb_

    That new shark week commercial is hilarious

    The Shark Week Facebook page reflects a similar divide, with viewers either completely up in arms or loving it.

    Shark Week starts Aug. 4 on Discovery Channel. RIP Snuffy.